On March 2, the unveiling ceremony of 3C home appliance online consumption education base with the theme of “improving consumption experience and promoting consumption equity” was held in Beijing. The education base is jointly sponsored by China Consumer Association and Beijing Consumer Association and undertaken by Jingdong. China Household Appliance Research Institute provides technical guidance and provides scientific and professional knowledge guide for 3C household appliance consumption.

As an important consumption channel of 3C household appliances, JD actively responded to the call of the consumer association and joined hands with industry partners to improve consumption experience and promote consumption equity. At the event site, representatives from 3C home appliance industry exchanged views around the “3C home appliance industry trend and consumer demand upgrading”. As a partner who jointly initiated the “one price all inclusive” service model with JD, Lu Chunshui, vice president of TCL industry China, introduced the innovative services jointly built with JD in air conditioning category. Meanwhile, the reporter learned at the scene that Samsung’s “one price all inclusive” service has also been launched, and Changhong, Konka and Xiaomi’s “one price all inclusive” service will be launched soon. In the future, more well-known brands will jointly promote this new model with JD.

JD blueshield plans to jointly launch the industry’s first “all inclusive” service with TCL

In recent years, with the development of home appliances in the direction of intelligence driven by scientific and technological innovation, consumers’ demand for home appliances has also been continuously upgraded. Consumers are no longer satisfied with purchasing standard products, but instead pursue intelligent and personalized home appliances and more mature and personalized supporting services. The essence of consumption has been upgraded to expressing life attitude and personality through consumption, It is very important for consumers to obtain standardized services.

In order to bring consumers a better service experience, JD joined hands with the brand to launch the “JD electric blue shield plan” to build digital ability and standardized and deterministic service experience with the brand. To achieve this goal, we need the joint efforts of all parties in the industry, and the “one price all inclusive” service was born under this background. In the past, when consumers bought air conditioners, users did not know and were uncertain about the upcoming charging items for installation. Even the charging items that met the installation charging standards may not be within consumers’ expectations, which greatly affected the consumer experience. Adhering to the principle of “fair consumption”, TCL and JD tried to extend the “one price all inclusive” from enterprise orders to consumer orders in the air conditioning industry for the first time. In the future, in the air conditioning category, consumers only need to buy JD app once to realize the full coverage of product delivery and door-to-door installation costs, without additional offline payment, So that consumers can no longer feel anxious about the installation of arbitrary charges when buying air conditioners. They can enjoy the whole process service after one purchase.

Jingdong electric blueshield plans to cooperate with brands to jointly build digital, standardized and deterministic services

At the round table forum, Zhang Yan, general manager of service and intelligence business of Jingdong 3C home appliance business group, also said that only when Jingdong, brand manufacturers and service engineers combine with each other, complement each other’s advantages, and organically combine advanced technical means and efficient organization methods, can we create a systematic digital system for consumers and the industry. On this basis, We can standardize and determine the establishment of services.

To this end, JD blueshield plans to gradually build service capabilities and drive the upgrading of consumer experience through three stages: digitization, standardization and determination. “Digitization” refers to the digital verification of the information of service engineers, so that the product information and charging information can be displayed to consumers in advance, and then promote the “standardization” of the industry based on the information visualization, so that the service content and service standards of practitioners are clear enough, and the service can gradually move towards the direction of standardized products, Finally, realize the “certainty” of the service, realize the determination and transparency of the charge, and make every service “what you see is what you get”. At the same time, certain and standardized services can also give positive feedback to excellent service engineers, realize “excellent work and remuneration”, drive the continuous improvement of consumption experience and ensure “consumption equity” for consumers.

At this stage, the blue shield program has jointly verified the four information of service engineers with cooperative brands, including real name certification, safety certification, health certification and skill certification, so as to jointly build the digital ability of the industry and make the service information more transparent. In January 2022, JD blueshield plans to launch the “electronic bill” function, take the lead in realizing the online charging transparency in the installation of household appliances, and clearly display the name, unit price, quantity and other information of consumables and accessories used in the installation of household appliances, so that consumers can experience the installation service of open charging and transparent price. At present, JD has launched electronic billing services with Midea, TCL, Smith, vantage, Wanhe, Wanjiale, Linnei and SUPOR, which can be enjoyed by consumers in more than 200 cities across the country. Nearly 400000 engineers have passed the multiple verification of Blue Shield program. In just five months, more and more consumers have enjoyed better services. In the current electrical service orders provided by jd.com, about 84% of the orders are visited by service engineers who participate in the blue shield program and pass various verifications.

“One price all inclusive” is an important innovation in the process of building electrical service capacity with brands in Jingdong electric blueshield plan, so that consumers can enjoy a definite and transparent electrical installation and service experience. In the follow-up, under the guidance of “jointly promoting consumption equity”, Jingdong electric blueshield plan will continue to work with more brand partners to speed up the joint construction of industry digital capability and standardization, bring service experience upgrading to more consumers and create more deterministic service products.

On March 2, the unveiling ceremony of 3C home appliance online consumption education base with the theme of “improving consumption experience and promoting consumption equity” was held in Beijing. The education base is jointly sponsored by China Consumer Association and Beijing Consumer Association and undertaken by Jingdong. China Household Appliance Research Institute provides technical guidance and provides scientific and professional knowledge guide for 3C household appliance consumption.

As an important consumption channel of 3C household appliances, JD actively responded to the call of the consumer association and joined hands with industry partners to improve consumption experience and promote consumption equity. At the event site, representatives from 3C home appliance industry exchanged views around the “3C home appliance industry trend and consumer demand upgrading”. As a partner who jointly initiated the “one price all inclusive” service model with JD, Lu Chunshui, vice president of TCL industry China, introduced the innovative services jointly built with JD in air conditioning category. Meanwhile, the reporter learned at the scene that Samsung’s “one price all inclusive” service has also been launched, and Changhong, Konka and Xiaomi’s “one price all inclusive” service will be launched soon. In the future, more well-known brands will jointly promote this new model with JD.

JD blueshield plans to jointly launch the industry’s first “all inclusive” service with TCL

In recent years, with the development of home appliances in the direction of intelligence driven by scientific and technological innovation, consumers’ demand for home appliances has also been continuously upgraded. Consumers are no longer satisfied with purchasing standard products, but instead pursue intelligent and personalized home appliances and more mature and personalized supporting services. The essence of consumption has been upgraded to expressing life attitude and personality through consumption, It is very important for consumers to obtain standardized services.

In order to bring consumers a better service experience, JD joined hands with the brand to launch the “JD electric blue shield plan” to build digital ability and standardized and deterministic service experience with the brand. To achieve this goal, we need the joint efforts of all parties in the industry, and the “one price all inclusive” service was born under this background. In the past, when consumers bought air conditioners, users did not know and were uncertain about the upcoming charging items for installation. Even the charging items that met the installation charging standards may not be within consumers’ expectations, which greatly affected the consumer experience. Adhering to the principle of “fair consumption”, TCL and JD tried to extend the “one price all inclusive” from enterprise orders to consumer orders in the air conditioning industry for the first time. In the future, in the air conditioning category, consumers only need to buy JD app once to realize the full coverage of product delivery and door-to-door installation costs, without additional offline payment, So that consumers can no longer feel anxious about the installation of arbitrary charges when buying air conditioners. They can enjoy the whole process service after one purchase.

Jingdong electric blueshield plans to cooperate with brands to jointly build digital, standardized and deterministic services

At the round table forum, Zhang Yan, general manager of service and intelligence business of Jingdong 3C home appliance business group, also said that only when Jingdong, brand manufacturers and service engineers combine with each other, complement each other’s advantages, and organically combine advanced technical means and efficient organization methods, can we create a systematic digital system for consumers and the industry. On this basis, We can standardize and determine the establishment of services.

To this end, JD blueshield plans to gradually build service capabilities and drive the upgrading of consumer experience through three stages: digitization, standardization and determination. “Digitization” refers to the digital verification of the information of service engineers, so that the product information and charging information can be displayed to consumers in advance, and then promote the “standardization” of the industry based on the information visualization, so that the service content and service standards of practitioners are clear enough, and the service can gradually move towards the direction of standardized products, Finally, realize the “certainty” of the service, realize the determination and transparency of the charge, and make every service “what you see is what you get”. At the same time, certain and standardized services can also give positive feedback to excellent service engineers, realize “excellent work and remuneration”, drive the continuous improvement of consumption experience and ensure “consumption equity” for consumers.

At this stage, the blue shield program has jointly verified the four information of service engineers with cooperative brands, including real name certification, safety certification, health certification and skill certification, so as to jointly build the digital ability of the industry and make the service information more transparent. In January 2022, JD blueshield plans to launch the “electronic bill” function, take the lead in realizing the online charging transparency in the installation of household appliances, and clearly display the name, unit price, quantity and other information of consumables and accessories used in the installation of household appliances, so that consumers can experience the installation service of open charging and transparent price. At present, JD has launched electronic billing services with Midea, TCL, Smith, vantage, Wanhe, Wanjiale, Linnei and SUPOR, which can be enjoyed by consumers in more than 200 cities across the country. Nearly 400000 engineers have passed the multiple verification of Blue Shield program. In just five months, more and more consumers have enjoyed better services. In the current electrical service orders provided by jd.com, about 84% of the orders are visited by service engineers who participate in the blue shield program and pass various verifications.

“One price all inclusive” is an important innovation in the process of building electrical service capacity with brands in Jingdong electric blueshield plan, so that consumers can enjoy a definite and transparent electrical installation and service experience. In the follow-up, under the guidance of “jointly promoting consumption equity”, Jingdong electric blueshield plan will continue to work with more brand partners to speed up the joint construction of industry digital capability and standardization, bring service experience upgrading to more consumers and create more deterministic service products.