You can now keep your blog on your own website and still write, send your newsletter, and post to social from Paragraph. Anyone who opens a post's newsletter lands on that post's page on your site, and search engines are sent there too. It's for companies that already run a site they've invested in and want their posts to live on it.
Starting a blog on a new platform usually means a second address next to your company's site. Readers and search traffic get split between the two.
Build search traffic on your own domain
Your posts add to your own domain in search, because search engines are sent to your site rather than to a second address. Your blog's home and archive on Paragraph redirect readers to your site as well.
Your newsletter and social posts link to your site
Links in your newsletters go to each post's page on your site, even for a post you only send by email. The X and LinkedIn posts your agent drafts link to your site as well, so every share sends people to your domain.
It works with any site you host, including one built on the Paragraph API. You keep the site you've already built, and your agent handles the drafting and the sending around it.
Start with your website settings
Sign up at paragraph.com, then connect your site under Settings → Website by adding the TXT record Paragraph shows to your DNS. Questions are welcome at hello@paragraph.com.