Logo lockup
Primary Paragraph lockup in the current wood color.
Brand resources
The official Paragraph mark, colors, and type system. Everything here is enough to build materials that feel like Paragraph.
Logos
Use these for press, partnerships, and integrations. The system pairs the geometric Paragraph mark with a warm editorial wordmark.
Colors
The palette is monochrome first. Ink and white do most of the work, neutral grays separate surfaces, and ink sections mark a single moment, like a hero or a closing call to action. Color is for meaning, such as green for a positive result, never for decoration.
Ink
#0F1115
Primary text, primary buttons, and dark hero sections
White
#FFFFFF
Page background, cards, and text on ink
Off-white
#FAF8F5
Quiet tiles and wells
Gray
#F5F5F5
Soft surfaces and hover fills
Hairline
#ECECEC
Card edges and dividers
Muted
#71717A
Descriptions and supporting copy
Subtle
#A1A1AA
Metadata and secondary headline lines
Growth green
#0D9668
Positive metrics, approvals, and progress
Typography
Paragraph sets nearly everything in a clean sans, with large, light headlines. A literary serif is reserved for the wordmark and quotes.
Inter
Headlines, body copy, navigation, and buttons. Set headlines large and light.
A media engine for your company
ABC Arizona Flare
The Paragraph wordmark and pull quotes. Nothing else.
Owned media your team approves.
DM Mono
Small operational details, legal dates, and technical labels.
status: ready
Usage guidelines
Keep Paragraph recognizable by using the official files and the current palette without adding effects or extra decoration.
Do
- Use the official logo files from this page.
- Keep generous clear space around the mark.
- Use ink, white, and soft grays for most surfaces.
- Show the real product instead of abstract illustration.
- Choose SVG assets when quality matters.
Don't
- Stretch, rotate, redraw, or recolor the logo.
- Add outlines, glows, shadows, or decorative effects.
- Use the old cobalt or warm paper palettes for new materials.
- Place the logo on busy or low-contrast backgrounds.
Voice
Write plainly for companies and the people they're building for. Keep product language specific, warm, and direct. Avoid hype and jargon.
About Paragraph
Paragraph is a media engine for your company. Its agent turns your company context into posts, newsletters, social campaigns, and landing pages, then ships the work your team approves. Founded in 2022 by Colin Armstrong and backed by USV and Coinbase Ventures.
Questions?
If you need a specific file or have questions about using Paragraph's brand, email hello@paragraph.com.