Discover how Base set a new benchmark for Web3 branding with a transformative rebrand driven by community engagement, modular visual identity, and transparent “build in public” strategy. This in-depth article covers Base’s evolution from the iconic blue circle to a dynamic blue square. Learn how Base’s community-first approach, innovative use of design assets, and recognition on BRND position it as a leader in authentic, future-proof onchain brand building and crypto culture.