Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/
Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/

Subscribe to DAO Experience Design | by Brownrygg

Subscribe to DAO Experience Design | by Brownrygg
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Whenever we design anything, we are designing it for someone. If we don’t understand the context of who this someone is, and what their intent is while using our design, chances are it will not work as well as it could.
The same principle applies when we design DAOs. We are not (our shouldn’t be) designing just to design, but for the benefit of making someone’s life better.
The key question is; who is ‘someone’ and what is their intent?
Before we spend hundreds of hours on member interviews and testing, we can make some assertions on what all ‘someones’ have in common within the context of joining a DAO.
Here are some traits of someone looking to join a community that I have seen from my experience. I have phrased them in the intent form ‘someone wants to.’
Someone wants to Observe.
Someone wants to Participate.
Someone wants to Contribute.
These three intents follow a very basic structure that aligns with the Polyvagal Theory also known as the science of safety and belonging. It’s likely that you have followed the same structure before you joined your first DAO or community.
In the context of a DAO, I have found it beneficial to frame these three intents as basic roles that can be used to design meaningful member experiences.
Observer role.
Participant role.
Contributor role.
Each role comes with its own context, expectations and appropriate actions; and if we can make those easy to understand, follow and execute is makes creating a wonderful experience more likely.
It behooves the DAO designer to understand why each of these intents exist, and how to structure them into their communities.
In the next three posts I will dive into each one of them, and unpack how they could help you more easily create meaningful experiences for your members.
************
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
Whenever we design anything, we are designing it for someone. If we don’t understand the context of who this someone is, and what their intent is while using our design, chances are it will not work as well as it could.
The same principle applies when we design DAOs. We are not (our shouldn’t be) designing just to design, but for the benefit of making someone’s life better.
The key question is; who is ‘someone’ and what is their intent?
Before we spend hundreds of hours on member interviews and testing, we can make some assertions on what all ‘someones’ have in common within the context of joining a DAO.
Here are some traits of someone looking to join a community that I have seen from my experience. I have phrased them in the intent form ‘someone wants to.’
Someone wants to Observe.
Someone wants to Participate.
Someone wants to Contribute.
These three intents follow a very basic structure that aligns with the Polyvagal Theory also known as the science of safety and belonging. It’s likely that you have followed the same structure before you joined your first DAO or community.
In the context of a DAO, I have found it beneficial to frame these three intents as basic roles that can be used to design meaningful member experiences.
Observer role.
Participant role.
Contributor role.
Each role comes with its own context, expectations and appropriate actions; and if we can make those easy to understand, follow and execute is makes creating a wonderful experience more likely.
It behooves the DAO designer to understand why each of these intents exist, and how to structure them into their communities.
In the next three posts I will dive into each one of them, and unpack how they could help you more easily create meaningful experiences for your members.
************
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
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