DAO Experience Design | by Brownrygg

Feb 15

Web3 has a marshmallow problem | #5

Web3 has a marshmallow problem. In the 1970s Stanford conducted a well known experiment that tested the correlation of delayed gratification with long term success. In brief, a set of children were put in a room alone with a marshmallow. They were told that if they didn’t eat the marshmallow before the adult returned they would get two marshmallows. Majority of the kids stuffed themselves. However, the minority that waited for the adult to return were better able to deal with frustration and ...

DAO Experience Design | by Brownrygg

Feb 11

Designing web3 for wonder | #1

Have you ever been curious, neigh - wondered, why the word ‘wonder’ is used so frequently in the web3 space? WonderFi Wonderland Protocol Wonderverse The Alice in Wonderland theme seems to be a strong metaphor for web3. But what does that mean? That we’re all just Alice on an uncontrollable rollercoaster ride of bunnies, mushrooms and morally ambiguous characters? I hope not. I mean, if we truly want to share the magic of web3 with the rest of the world - replying to the emotions that come wi...

DAO Experience Design | by Brownrygg

Jun 25

Right Actions = Appropriate Context | #51

This anecdote is often overlooked, yet vital in web3 communities. The acts of observing, contributing and participating are fundamentally separate acts with different desired outcomes. If we don’t create the appropriate context for these acts to be performed, the fundamental structure we build the community and culture on will be unaligned. Unaligned foundations never stood the test of time. This unalignment happens because if we do not present a desired action to a human within a context tha...