DAO Experience Design | by BrownryggWeb3 has a marshmallow problem | #5
Web3 has a marshmallow problem. In the 1970s Stanford conducted a well known experiment that tested the correlation of delayed gratification with long term success. In brief, a set of children were put in a room alone with a marshmallow. They were told that if they didn’t eat the marshmallow before the adult returned they would get two marshmallows. Majority of the kids stuffed themselves. However, the minority that waited for the adult to return were better able to deal with frustration and ...
DAO Experience Design | by BrownryggDesigning web3 for wonder | #1
Have you ever been curious, neigh - wondered, why the word ‘wonder’ is used so frequently in the web3 space? WonderFi Wonderland Protocol Wonderverse The Alice in Wonderland theme seems to be a strong metaphor for web3. But what does that mean? That we’re all just Alice on an uncontrollable rollercoaster ride of bunnies, mushrooms and morally ambiguous characters? I hope not. I mean, if we truly want to share the magic of web3 with the rest of the world - replying to the emotions that come wi...
DAO Experience Design | by BrownryggRight Actions = Appropriate Context | #51
This anecdote is often overlooked, yet vital in web3 communities. The acts of observing, contributing and participating are fundamentally separate acts with different desired outcomes. If we don’t create the appropriate context for these acts to be performed, the fundamental structure we build the community and culture on will be unaligned. Unaligned foundations never stood the test of time. This unalignment happens because if we do not present a desired action to a human within a context tha...
Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/
DAO Experience Design | by BrownryggWeb3 has a marshmallow problem | #5
Web3 has a marshmallow problem. In the 1970s Stanford conducted a well known experiment that tested the correlation of delayed gratification with long term success. In brief, a set of children were put in a room alone with a marshmallow. They were told that if they didn’t eat the marshmallow before the adult returned they would get two marshmallows. Majority of the kids stuffed themselves. However, the minority that waited for the adult to return were better able to deal with frustration and ...
DAO Experience Design | by BrownryggDesigning web3 for wonder | #1
Have you ever been curious, neigh - wondered, why the word ‘wonder’ is used so frequently in the web3 space? WonderFi Wonderland Protocol Wonderverse The Alice in Wonderland theme seems to be a strong metaphor for web3. But what does that mean? That we’re all just Alice on an uncontrollable rollercoaster ride of bunnies, mushrooms and morally ambiguous characters? I hope not. I mean, if we truly want to share the magic of web3 with the rest of the world - replying to the emotions that come wi...
DAO Experience Design | by BrownryggRight Actions = Appropriate Context | #51
This anecdote is often overlooked, yet vital in web3 communities. The acts of observing, contributing and participating are fundamentally separate acts with different desired outcomes. If we don’t create the appropriate context for these acts to be performed, the fundamental structure we build the community and culture on will be unaligned. Unaligned foundations never stood the test of time. This unalignment happens because if we do not present a desired action to a human within a context tha...
Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/
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The kind of working mindset we take to a decentralized organization matters.
From a centralized mindset it’s messy, wasteful and complex.
From a decentralized mindset it’s clean, very efficient and simple.
The difference between these mindsets are subtle but profound.
Consider the bee. They have the arduous task of finding a source of food that can sometimes be kilometers from the hive. How are they able to consistently find the largest source of food again, and again?
It’s called a waggle dance.
The hive dispatches a first wave of scout bees to search the surroundings for the closest and most dense source of pollen. Once the bee finds a source of food it returns to the hive and does a waggle dance. This is a form of sign language that communicates to other forager bees how far and how dense the food source is. If the dance is satisfactory it will recruit a handful of followers.
Rinse and repeat this process and eventually they have located the closest, most dense source of food available and can thus focus all their time where it has the most impact.
A centralized mindset says: This is chaos, everyone is just flying everywhere I don’t know what’s going on. What about all that time I and my friends wasted looking for food that was completely ignored? What goes where? Where should I enter, where should I exit? Who is making all these decisions?!
A decentralized mindset says: There is a structure I can trust, we are all on the same mission. My friends and I add value to the system by trying things that we know won’t work - so that we can focus most of our time and energy on what will work. The way we work is based on a few simple rules that we all agree on: fly in this direction, when you find food fly back, do the appropriate waggle, if others join, great! If they don’t, then join your friend with a more impressive waggle dance.
When building a community, we need to make sure we design a decentralized growth mindset into the culture we create.
Otherwise we will default to what we know: centralized mindsets.
***************
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
The kind of working mindset we take to a decentralized organization matters.
From a centralized mindset it’s messy, wasteful and complex.
From a decentralized mindset it’s clean, very efficient and simple.
The difference between these mindsets are subtle but profound.
Consider the bee. They have the arduous task of finding a source of food that can sometimes be kilometers from the hive. How are they able to consistently find the largest source of food again, and again?
It’s called a waggle dance.
The hive dispatches a first wave of scout bees to search the surroundings for the closest and most dense source of pollen. Once the bee finds a source of food it returns to the hive and does a waggle dance. This is a form of sign language that communicates to other forager bees how far and how dense the food source is. If the dance is satisfactory it will recruit a handful of followers.
Rinse and repeat this process and eventually they have located the closest, most dense source of food available and can thus focus all their time where it has the most impact.
A centralized mindset says: This is chaos, everyone is just flying everywhere I don’t know what’s going on. What about all that time I and my friends wasted looking for food that was completely ignored? What goes where? Where should I enter, where should I exit? Who is making all these decisions?!
A decentralized mindset says: There is a structure I can trust, we are all on the same mission. My friends and I add value to the system by trying things that we know won’t work - so that we can focus most of our time and energy on what will work. The way we work is based on a few simple rules that we all agree on: fly in this direction, when you find food fly back, do the appropriate waggle, if others join, great! If they don’t, then join your friend with a more impressive waggle dance.
When building a community, we need to make sure we design a decentralized growth mindset into the culture we create.
Otherwise we will default to what we know: centralized mindsets.
***************
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
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