DAO Experience Design | by BrownryggWeb3 has a marshmallow problem | #5
Web3 has a marshmallow problem. In the 1970s Stanford conducted a well known experiment that tested the correlation of delayed gratification with long term success. In brief, a set of children were put in a room alone with a marshmallow. They were told that if they didn’t eat the marshmallow before the adult returned they would get two marshmallows. Majority of the kids stuffed themselves. However, the minority that waited for the adult to return were better able to deal with frustration and ...
DAO Experience Design | by BrownryggDesigning web3 for wonder | #1
Have you ever been curious, neigh - wondered, why the word ‘wonder’ is used so frequently in the web3 space? WonderFi Wonderland Protocol Wonderverse The Alice in Wonderland theme seems to be a strong metaphor for web3. But what does that mean? That we’re all just Alice on an uncontrollable rollercoaster ride of bunnies, mushrooms and morally ambiguous characters? I hope not. I mean, if we truly want to share the magic of web3 with the rest of the world - replying to the emotions that come wi...
DAO Experience Design | by BrownryggRight Actions = Appropriate Context | #51
This anecdote is often overlooked, yet vital in web3 communities. The acts of observing, contributing and participating are fundamentally separate acts with different desired outcomes. If we don’t create the appropriate context for these acts to be performed, the fundamental structure we build the community and culture on will be unaligned. Unaligned foundations never stood the test of time. This unalignment happens because if we do not present a desired action to a human within a context tha...
Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/
DAO Experience Design | by BrownryggWeb3 has a marshmallow problem | #5
Web3 has a marshmallow problem. In the 1970s Stanford conducted a well known experiment that tested the correlation of delayed gratification with long term success. In brief, a set of children were put in a room alone with a marshmallow. They were told that if they didn’t eat the marshmallow before the adult returned they would get two marshmallows. Majority of the kids stuffed themselves. However, the minority that waited for the adult to return were better able to deal with frustration and ...
DAO Experience Design | by BrownryggDesigning web3 for wonder | #1
Have you ever been curious, neigh - wondered, why the word ‘wonder’ is used so frequently in the web3 space? WonderFi Wonderland Protocol Wonderverse The Alice in Wonderland theme seems to be a strong metaphor for web3. But what does that mean? That we’re all just Alice on an uncontrollable rollercoaster ride of bunnies, mushrooms and morally ambiguous characters? I hope not. I mean, if we truly want to share the magic of web3 with the rest of the world - replying to the emotions that come wi...
DAO Experience Design | by BrownryggRight Actions = Appropriate Context | #51
This anecdote is often overlooked, yet vital in web3 communities. The acts of observing, contributing and participating are fundamentally separate acts with different desired outcomes. If we don’t create the appropriate context for these acts to be performed, the fundamental structure we build the community and culture on will be unaligned. Unaligned foundations never stood the test of time. This unalignment happens because if we do not present a desired action to a human within a context tha...
Community Architect for web3 startups 🏰 DAO Strategic process development consultant 🔮 Building at pubDAO & mClub 🎉 https://daoxd.xyz/
Subscribe to DAO Experience Design | by Brownrygg
Subscribe to DAO Experience Design | by Brownrygg
Share Dialog
Share Dialog
<100 subscribers
<100 subscribers
If we let anybody into our communities things can get ugly very quickly.
It dilutes the culture.
It creates logistical problems.
It hampers meaningful connection.
It decreases safety and belonging.
This problem gets exasperated in the web3 context as ‘wen token’ bros will join any server in for the odd chance of getting in early for a mint. It creates confusion and frustration.
With communities that are not very well designed one solution is to create a complex series of rules that have to be enforced by a central set of people.
This is not sustainable and creates a defensive atmosphere that discourages connection.
Another solution is understand who your ideal members are and design a community structure just for them.
In order to do this we have to deploy strategic empathy (I write about that here) and understand exactly what change there are seeking to undergo. With this mindset we can predict what intentions they will create in order to achieve that transformation.
For instance. If I am an artist who is seeking to transition to web3, I have an intent of ‘finding people who can help me understand web3’. Once this intent is in place I will then start looking for signals that I believe will lead me to the change that I’m seeking. As I’m move through the journey, my intent will change slightly as I get further or closer to the desired outcome.
When we can map out the possible intents of our ideal members through their journey, we then have a opportunity to design community processes and understand what tech would be required to design a space that helps our ideal members realized the transformation they are seeking.
If others come to this space with a different intent, they will quickly realize that this space is not for them and leave voluntarily.
The reason this is not often done is because it’s difficult to deploy strategic empathy long enough to understand the intentions of those we are seeking to serve.
But this kind of difficult is worth it, and now more needed than ever in web3.
***************
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
If we let anybody into our communities things can get ugly very quickly.
It dilutes the culture.
It creates logistical problems.
It hampers meaningful connection.
It decreases safety and belonging.
This problem gets exasperated in the web3 context as ‘wen token’ bros will join any server in for the odd chance of getting in early for a mint. It creates confusion and frustration.
With communities that are not very well designed one solution is to create a complex series of rules that have to be enforced by a central set of people.
This is not sustainable and creates a defensive atmosphere that discourages connection.
Another solution is understand who your ideal members are and design a community structure just for them.
In order to do this we have to deploy strategic empathy (I write about that here) and understand exactly what change there are seeking to undergo. With this mindset we can predict what intentions they will create in order to achieve that transformation.
For instance. If I am an artist who is seeking to transition to web3, I have an intent of ‘finding people who can help me understand web3’. Once this intent is in place I will then start looking for signals that I believe will lead me to the change that I’m seeking. As I’m move through the journey, my intent will change slightly as I get further or closer to the desired outcome.
When we can map out the possible intents of our ideal members through their journey, we then have a opportunity to design community processes and understand what tech would be required to design a space that helps our ideal members realized the transformation they are seeking.
If others come to this space with a different intent, they will quickly realize that this space is not for them and leave voluntarily.
The reason this is not often done is because it’s difficult to deploy strategic empathy long enough to understand the intentions of those we are seeking to serve.
But this kind of difficult is worth it, and now more needed than ever in web3.
***************
Learn more about DAO Experience Design:
👇 Join my telegram channel by subscribing below 👇
No activity yet