BuildBetter by BFG

A story that captures uncomfortable truth about business, sales, and human nature. A teenager is looking for a suit for prom. He calls local stores. “Hi, do you have this exact model in navy blue?” One store says: “No, sorry.” Click. End of call. End of game. Another store says: “Yes — come in, we’ll show you our prom suits.” Technically? They don’t have that exact model. But they do have prom suits. They have a customer ...