We must start treating X as a more complex content universe where even evergreen content exists and will eventually resurface. The content universe where search is a major part of how people check your project, team, and company.

Every Web3 project needs to treat Twitter like its public showroom that is here to stay.
Let me first explain why and then give you a short X playbook to use every day.

We talk about “decentralization,” but most project visibility still depends on the most centralized attention system in the world — X (formerly Twitter).

And yet, we treat it like a place for random updates, not a living business card.

Here’s the paradox:

Builders complain that no one understands their project,
but they also never take the time to explain it clearly — in writing, in threads, or under Spaces where people actually look.
And they don't repeat it enough for people to actually get it and for them to refine it stellar pitch or intro.

In the physical world, if you went to a startup expo without a booth, sign, or one-pager, you’d be invisible.

In Web3, that’s what most projects do on X.

A funny thing happens every time I join Spaces.

Dozens of interesting founders, new projects, and ideas collide in a single audio room. People share visions, tech stacks, and buzzwords that sound like the future.
Then the Space ends — and poof — everyone disappears into the algorithmic void.

Two days later, you can’t remember who built what.
You just recall a few interesting accents and that one guy whose mic kept echoing.

It’s a microcosm of a bigger problem in Web3: great ideas buried under poor communication and shortsighted execution of anything marketing.

Sticking with Spaces, because during one of those recent Spaces, I had a thought so obvious it almost felt embarrassing:

What if every project simply tweeted their intro deck (or a clear summary) and participating people's intro under the Space recording?

That’s it.
No new tech. No new platform needed.
Just consistent use of the thread & pitch deck that’s already somewhere there.

So when someone finds the recording later — they instantly see:

• who joined,

• what their project does,

• and how to learn more.

The Space becomes a discoverable directory instead of a forgotten conversation. Imagine an even wilder idea, that someone would post a summary of the Spaces or stream under them once they're finished!

Now you'd not only add context, but also a potential search boost and a quick scan for randomly searching people who won't listen to the Spaces to hear your great idea in 22nd minute. How revolutionary 🤔 (sarcasm).

Psychologically, people understand stories through structure.
When there’s a visible thread of projects under a Space, our brains can connect the dots between what was said and what is being built much faster than jumping through profiles of speakers and projects, if they decide to take the time to find them.

Strategically, this creates asynchronous value — meaning your live event keeps working long after it’s done. It turns every Space into a self-updating ecosystem map and evergreen content. You've done the work, let it work for you.

From a BD or marketing perspective, it’s gold:

• Investors can vet projects faster.

• Builders can find collaborators.

• Users can actually remember what they heard.

Basically, everyone would be happier.

I don't know why, but I think these are simple steps every marketer can take for their project - while equipping everyone on the team with the information they can use while using Spaces and spreading the word.

I know it was a lot of complaining, so here's my contribution towards possible solution: here's a simple framework - let's call it The Basic X Business Info Playbook - that you can take and put into work for your team today.

The goal is to make your time and effort amplified, instantly understandable, quickly scrollable, and all that repeatable for everyone on the team.

This is the simplest system I know for making any project discoverable and credible on X.
It’s not branding theory. It’s just a set of public-facing habits that make you findable and understandable.

There's this thing called Extended Bio. Use it!
Your bio isn’t just a slogan. It can be your pitch and your hook.

Short bio in 3 lines:

1. What you are?

2. What problem you solve?

3. Links: 🌐site | 🧵thread | 🤝collabs | token

Example:

“AI-powered DeFi vaults for stable yield.
Helping users earn predictable returns without volatility.
Built on Base | 🌐link | 🤝partners | NO TOKEN! ”

Why it works: our brain loves patterns and scannable chunks. When someone hovers over your handle, they should instantly “get” what you do.

Long (aka Extended) bio in 5 lines:

• Problem & vision

• Product snapshot

• Traction / metrics

• Team & partners

• Call to action

Use its length. Don't skimp! This is what you can use in the intro thread as well.
And yes, you must repeat a lot of times what you do, why, and with whom you do it!

When you join a Space, collab, or community thread, drop a mini intro post.
Space hosts shall pin these intros to the top everytime.
Think of it as your portable elevator pitch.

[Project Name] — rethinking [problem space] / Tag Line
Built on: [chain] | Token: [if relevant]
What we do: [one-sentence mission]
Learn more: [pitch deck or thread link]
Speaker(s): @[founderhandle] + role

Then reply with it under the Space recording.
Now the replay thread becomes your storefront.

Bonus tip: update it regularly and make it your pinned tweet after every update, so new followers always see your core message first.

Most people won’t click to your website, PDFs or Linktrees. They won't!
Make it easy for them to get to know you while they scroll.

So give them a 5-10 tweets story or a 3-slide image deck:

1. Problem & vision

2. Product snapshot

3. Traction / metrics

4. Team & partners

5. Call to action

6. + link to recent threads about big events, Spaces, etc.

This takes 30 minutes to make, 10 minutes to update each week, and makes you look 10x more legit than most projects on X. And I'm not talking about “stealth mode” crap hiding behind memes.

Transparency is the new alpha - and you need to bring it into people's faces.

If you’re hosting:

• Ask every project to post their intro tweet under the recording.

• Use a shared hashtag (#DeFiShowcase, #IntroDay, etc.) - especially as a pro-host you should have your own hashtag (yes, they still work in search categorization).

• The next day, retweet all intros + Spaces lessons/takeaways summary as a recap thread.

If you’re joining:

• Drop your intro under the host’s post.

• Tag 2–3 related projects you work with.

• Save the thread for follow-ups.

Result?
Every Space becomes a live ecosystem index — not just a chat that disappears.

Before you shout into the void, make sure you’re visible in it.

• Handle matches brand (no underscores from 2020, use HQ or anything sensible)

• Category keyword in bio (e.g., “DePIN,” “ZK,” “SocialFi”)

• Banner image shows what you do (not just a logo)

• Linktree or Notion hub with key docs

• Consistent emoji or tag to identify your niche

Small details = big credibility.
Remember: people don’t invest in what they don’t understand. People don't use and don't buy what they don't trust.

This playbook isn’t just about Twitter hygiene.
It’s about ownership of narrative.
It's about changing nature of X - it's preparation for the future.

In traditional business, you have PR teams, investor decks, and conferences.
In Web3, you have your bio, pinned thread, and Spaces + Streams.
That is your brand infrastructure.

When everyone uses a shared format, collaboration becomes easier.
My life and research becomes easier.
Your team stops reinventing the wheel each time they meet a new partner or speak on behalf of a project.
And the ecosystem slowly becomes more coherent — not because of a top-down standard, but because of a shared culture of clarity.

Every project competes for attention, but clarity always beats volume.

When someone can describe what you do after reading one tweet, you’ve already won.
Now, that doesn't happen very often. So in your thread, you can point to the exact minute on the Space where you explain it in full.
When they can find you again after a Space ends, you’ve doubled your chances of connection.

The future of Web3 isn’t just decentralized — it’s discoverable.
And discoverability starts with how we present ourselves, one bio and one thread at a time.

Because in a noisy market, the best marketing strategy is simple:

Make it easy for people to understand what you build — and why it matters.
Tell them about it every chance you get.
Keep telling them until you become household name!

Here you go. That’s the essence of the Simple X Business Info Playbook.
Adopt it. Share it. Improve it. Enforce it 😉
And maybe, one day, we’ll look back and realize that clarity — not hype — is what actually built the next wave of the internet.

This is an unplanned topic, but it felt necessary, because a big part of building better projects and businesses is being consistent and relentless in messaging and explaining your vision.

I'd really like to hear your thoughts on why we don't have the same standards for digital spaces presentation as we have for IRL ones. It's the same game.

Let's BUILD BETTER projects!

BFG

ICYMI: Newsletter with argument why your first non-technical hire should be a experienced Distribution Architect and not junior SDR ... read it here.

Connect with me:
- on Farcaster: https://warpcast.com/bfg
- on X: https://twitter.com/aka_BFG
- on TG: https://t.me/BrightFutureGuy 

I still have a LinkedIn in case you're that old.