Hey y’all, JC here.Let’s talk about something that doesn’t get said enough: You don’t need to put AI in everything. You just need to know where it actually helps. I’ve been working with a lot of businesses lately across industries, sizes, stages and here’s what I keep noticing: Everyone wants “AI in the business.” Very few know what role it’s actually supposed to play.AI isn’t a checkboxYou don’t get a gold star for saying “we use AI.” There’s no prize for being early if the implementation do...

Hey y’all, JC here.If there’s one thing I’ve realised messing around with AI over the last year, it’s this: The best workflows aren’t the ones you copy. They’re the ones you build around yourself. Yeah, there’s a thousand templates out there. Lead gen automations. Cold email prompts. “10x your content” swipe files. And don’t get me wrong, they’re not bad. Sometimes they’re a great starting point. But if you stop there? You’re missing the real upside. Because real leverage with AI happens when...