NFT brands are continuing to expand their global reach. The race is on. Sharing some data and notes below:
A few notes:
The common thread across these brands' socials is doubling down on relatable content and short form media. They are quickly producing bite sized content to meet the average attention spans of their audience
Doodle's YouTube shorts growth these past few months is very impressive, seem to be doubling down there vs TikTok.
Sappy Seals' socials presence is strong on a relative basis and also considering they haven't raised VC funding
Pudgy Penguins is a clear leader across short form content and most famously its GIPHY dominance, proliferating Pudgy gifs everywhere.
Quack surrounded by a quality production in Atrium has really resonated with a global audience. Nouns glasses are quietly becoming even more recognizable.
Many people interacting with these clips have no idea NFT brands are even behind them. Build trust first and then gradually layer in other things.
Alex Gedevani
