Sora 2 made AI video creation free but not valuable. There’s no native way for creators to own or monetize the content they generate or that others remix from it.
Our miniapp Imagine fixes that by turning every video into a content coin. You generate a video, mint it, and it becomes a tradable onchain asset using Zora infrastructure.
To remix someone’s video, you must swap into the content coin. That gives you the right to generate and makes you an early holder.
Every remix pays the original creator trading fees. And as more people remix after you, the value of your bag goes up.
This turns remix culture into a content economy. Posts become assets. Remixes become capital formation. Attention becomes yield.
If you've used the new Sora 2 app, you probably fall into one of two camps: either AI-generated slop is not what the world needs, or this is the wildest creative tool of 2025. Either way, one thing is obvious: generated media is now a real format, and nobody has figured out how to monetize it.
In the last three months alone, Meta AI, Grok, and OpenAI have all shipped consumer-facing video generation apps. They all follow the same pattern: text-to-video engine, light social layer, infinite content feed. But not a single one knows how to charge for generations — or how creators are supposed to make money from this flood of content.
That’s where Imagine comes in.
Imagine - our new miniapp on Base - uses the content coin infrastructure from Zora to turn Sora videos into financial assets.
With Imagine, you generate a video, mint it as a content coin, and earn trading fees every time someone remixes it. Remix culture becomes the economic engine, with onchain ownership and smart contracts handling payouts automatically and in perpetuity.
Content coins start from a simple observation: if content drives attention, and attention drives money, then every piece of content has value. The closest Web2 equivalent is tipping and digital collectibles: Twitch subs, TikTok coins, etc. People already pay for content they like, not for utility, but for recognition, participation, or support. It’s voluntary value transfer.
Content coins take that same behavior but make it ownable, liquid, and perpetual.
Instead of a one-time tip disappearing into a platform, a post becomes a tradeable asset onchain. You can buy it, hold it, sell it, or remix it - and every time someone else does, the creator gets paid automatically via smart contracts.
This isn’t about making every selfie worth $100. Most content isn’t valuable, and that’s fine. But some is. The difference is that with content coins, value isn’t trapped in ad algorithms or platform dashboards — it’s expressed directly in the market.
The content coin thesis is sound. People already pay for content. Content already creates financial value. What's been missing is a system that captures it — natively, automatically, and at the level of each post.
What’s also been missing is a reason to actually buy a content coin — beyond speculation or patronage.
That’s where Imagine comes in.
The idea behind Imagine is simple: if you’re generating content, you should be able to own it — and earn from it every time it spreads.
Today, Sora 2 makes it effortless to remix videos. A single video can spawn dozens or hundreds of derivatives. But there’s a problem: the original creator gets nothing. Not a cut, not a fee — just likes and fleeting recognition.
Imagine fixes that by turning remixes into economic events.
You generate a video (via Sora)
You deploying an ERC20 content coin for it (via Zora)
The coin represents ownership and future economic flow of that video
Want to remix someone’s video? You don’t mint for free.
You swap into the coin, buying a small position in the content coin.
Imagine triggers Sora to generate your remix using the original post's media + your new prompt.
Every remix is a swap into the content coin. That swap does two things:
Pays the original creator. They earn a cut of every swap as trading fees, forever.
Rewards early remixers. Because they had to buy into the coin to remix, their bags appreciate as new buyers enter after them.
No platform payouts. No revenue share programs. Just onchain mechanics: swaps, fees, and price impact.
As long as people keep remixing, the creator keeps earning - and the earliest believers keep winning.
This model creates a market - not for views, not for ads - but for creativity itself.
Posts become assets. Each one has a price, liquidity curve, and holder base.
Remix becomes capital formation. Your remix isn’t just a post. It’s an investment in a narrative.
Attention becomes a yield-bearing primitive. If something goes viral, everyone who believed early gets paid.
This is why we call it a content economy - not just content monetization.
It’s a system where media can be created, traded, remixed, collected, and yield value forever.
Sora 2 isn’t just a generation tool - it’s a collaboration engine. The model understands videos well enough to selectively modify objects, characters, environments, moods. That makes remix the default behavior.
Imagine gives remix culture a price, a market, and a payout.
If 1 video spawns 200 remixes, that’s 200 swaps.
Every transaction routes value back to the original creator and to everyone who remixed before.
Every remix extends the life of the asset; content doesn't die
This is perpetual revenue flow. Not from ads, not from subscriptions, but from creativity stacked on top of creativity.
CA: 0x16E3Bb377f1616A23b20d1DC6AD2a7F7161f2B07
post (or generate from scratch) and pump your content coin holdings when others remix it after you Since every generation requires a small buy-in of either the content coin or $IMAGINE - being first to a popular post finally pays!
All comments (2)
Soft launch is stable ✅ Now improving the miniapp UX and adding a “Remix King of the Hill” gamemode for top content coins Soon, everyone will be remixing content coins on Imagine and making gains along the way 📈 The ticker is $IMAGINE
Read the thesis https://paragraph.com/@carlosbeltran/sora-2-needs-a-business-model-imagine-offers-it-via-zora-content-coins