We need to reject the “coin everything” movement as it dilutes the value of coins as a medium as a whole and instead opt to only coin meaningful things.
When I collected baseball cards as a kid, I looked for a few things. Rookie cards (first card ever printed), Autographed, and memorabilia insert (embedded jersey swatch or similar).
Each had their own binder. The curation of each valuable thing made it valuable, mixing in ordinary, unlimited‑print cards or random Yu-Gi-Oh cards or some shit would have diluted the rookies’ importance and made it hard to see what was truly special.
Those binders are now the north star when it comes to how CC0 Studios approaches “coining things.”
Imagine a world where a rare Honus Wagner baseball card, an original Van Gogh, or a complete library of works for a recording artist was recorded and collectible onchain from the jump.
Scenario A: Meaningful Coin
Each drop is finished, meme‑able, share‑worthy.
Every collector recruits fresh fans with discovery via markets.
Supply moves linearly; demand compounds.
Scenario B: Coin Everything (Slop)
Drafts, throwaways, slop, & half thoughts hit the chain.
Attention fatigue comes with each new drop making nobody excited to see what you coin next.
Supply and demand should both rise linearly, but the demand side just falls off a cliff.
Simple takeaway: Attention on quality compounds; random dilution doesn’t.
Eyeballs → liquidity → budget → more IP → repeat.
More IP → more episodes → more eyeballs → more value for the studio
For example: CC0 Studios Produced “the normal mfer,” our flagship IP → we coin it → we earn fees and gain eyeballs → we repeat with our next mini-series using XCOPY IP “GOD IS TYPING” → repeat creating a complete library of work all onchain tracking our earliest supporters of the work we feel represents our best of no WIPs & no slop, we only "coin" pieces we're proud to have in our library of work.
More IP means more episodes; more episodes mean more eyeballs; more eyeballs accrue to our existing library of work and demand for future releases, financing the next wave of IP built by the studio. A flywheel.
Collect them if you want to, don't if you don't. They're just digital collectibles.
The reason why I think Creator coins (on Zora and other places) will have a shot at success is because NFTs had a moment in the sun, major pain points for folks being;
Too slow and expensive.
People over-promise and under deliver or intend to never deliver. Most were scams.
It is hard to sell due to limited liquidity.
All of which I think Content coins improve on.
Both Solana & Base among others have sub 1s tx times and sub 1 cent solve this.
The coin is the thing. There is no future promise.
LP pools for coins give market price at any time.
If you want to make the argument that “well they are just valueless coins its all just vaporware” you’re gunna hate Funko pops, Disney Pins, and CSGO Skins my guy. The idea is not new, if you hate collectibles maybe don’t spend your entire day on collectible twitter bro. No one is forcing you to collect anything.
Collect them if you want to, don't if you don't. They're just digital collectibles.
Creator coins are a step in the right direction but, there is still a lot to be desired.
The content coin idea as a whole. The messaging around content coins blew ass, but the thing itself is a step in the right direction in my opinion as a creator. The more recent creator coin as the coin tied to each content coin each of which earns LP Fees / Flywheel is a great way to enable creators (me) to issue coins to collectors.
Storefront‑as‑a‑service. Feels like Squarespace for digital souvenir shops. We tell stories; Zora handles plumbing. See our thesis “Rollercoasters Before Souvenir Shops”
Discoverability This is a summary of points made min a conversation with @next_roy, the co-founder of @Atrium_nft, another crypto-native production studio. “Onchain social apps like Zora keep elevating the same Farcaster/Coinbase “power users,” turning the feed into a clout‑farm and choking off fresh voices. Until the algorithm (the market?) starts surfacing new winners, Zora still lacks true PMF despite Base network effects. TikTok works because anyone can catch a viral wave at any moment. Onchain social doesn’t offer that dynamic yet. (Pump has this a bit)
The curation and quality control gives value to collectibles, and that’s what content coins are. So while “coin everything” might be a good slogan to get new users on your platform and used to coining things, it misses
Supply is storytelling. Scarcity should rhyme with narrative arcs, so we curate like a museum, not a flea market, and only when the story sticks its landing do we coin something. Physical or digital, the value comes from scarcity + demand, and CC0 Studios is on a mission to become a crypto-native IP incubator that always lives by that rule.
Follow us on all platforms and collect if you want to, don’t if you don’t.
YouTube:
Zora: zora.co/@cc0studios
TikTok: tiktok.com/@mfer
Instagram: instagram.com/normalmfer_
If ur a sponsor who wants eyeballs or an investor who wants to know more hit me up.
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Meaningful means something different to everyone. Love your videos, but the way this article lands is like you are standing from atop the cliff looking down at the peasants below you telling them not to coin things they love and let the studios and corporations handle coining the things that really have quality and meaning. This is no different than the current structure we have that limit creativity and inspiration. I want them to coin it all, the half baked, the half thought out, the half concocted ideas - all of them. Because at some point, those capable of your level of quality are going to realize, that there is a ton of inspiration to be gained from those you are not hearing from, because we are suppressing them. And this system, allows us to respect those who we take inspiration from. To say, "Do not coin unless... X," is to choke off inspiration from the world. One day, you will take inspiration from one of those half baked coins, and you can turn around and change that person's life, because you realize that you did not make your video without that idea. And that, my friend, is what will change the world. Best of luck to you. I understand where you are coming from, I hope you understand where I am coming from. The best inspiration comes from not agreeing, but understanding.