We have been building Web 2 productivity software for years. In our prior ventures, we experimented with various tactics to reduce hierarchy and empower autonomous decision-making by the team. We had some success but it never felt quite right. We couldn’t find a viable way to materialize the decentralized future of work we envisioned until we saw Web 3. Separately, Web 2 centralizes the wealth created by the platform (like Facebook & Google) but it does not reward the users that were crucial ...