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You can’t automate what you can’t do manually. Let me say that again for the folks in the back (and the digital transformation department): You can’t automate what you can’t do manually. I’ve been working in automation for decades. I started in the late ’90s, integrating controls on CNC machines. Since then, I’ve been automating everything I can get my hands on—processes, machines, systems, workflows, you name it. And, now I know this: Automation isn’t scary. It’s not mysterious. It’s just tu...

Interview Magic
Introducing the latest addition to your job search toolkit: The Interview Magic Kit™ Now with Real Smoke & Mirrors! Perfect for dazzling hiring managers and distracting from the terrifying fact that you’re a real person. These days, prepping for an interview feels less like getting ready to talk about your experience… and more like gearing up for a residency on the Vegas strip. “Top” career coaches will tell you: rehearse your answers, choreograph your body language, master your script, and n...

Bro, You're Not Going to Stop AI
Bro, you’re not going to stop AI. I’m seeing a lot of posts here about stopping AI. How we need to email our unions, call our congresspeople, rally the villagers against the giant that’s about to eat the kingdom. I understand. I really do. AI is scary. It’s getting better—so much better that it’s going to displace a lot of people. It’s going to replace a lot of things. It’s incredibly resource heavy. It might even make us dumber. But Bro—and I say "Bro" in the most nonbinary way possible— You...
Corporate Heretic is a brutally honest, dry-humored critique of modern work culture, calling out performative leadership, empty professionalism, and the everyday absurdities of the workplace with clarity, sarcasm, and zero buzzwords.

You Can't Automate What You Can't Do Manually
You can’t automate what you can’t do manually. Let me say that again for the folks in the back (and the digital transformation department): You can’t automate what you can’t do manually. I’ve been working in automation for decades. I started in the late ’90s, integrating controls on CNC machines. Since then, I’ve been automating everything I can get my hands on—processes, machines, systems, workflows, you name it. And, now I know this: Automation isn’t scary. It’s not mysterious. It’s just tu...

Interview Magic
Introducing the latest addition to your job search toolkit: The Interview Magic Kit™ Now with Real Smoke & Mirrors! Perfect for dazzling hiring managers and distracting from the terrifying fact that you’re a real person. These days, prepping for an interview feels less like getting ready to talk about your experience… and more like gearing up for a residency on the Vegas strip. “Top” career coaches will tell you: rehearse your answers, choreograph your body language, master your script, and n...

Bro, You're Not Going to Stop AI
Bro, you’re not going to stop AI. I’m seeing a lot of posts here about stopping AI. How we need to email our unions, call our congresspeople, rally the villagers against the giant that’s about to eat the kingdom. I understand. I really do. AI is scary. It’s getting better—so much better that it’s going to displace a lot of people. It’s going to replace a lot of things. It’s incredibly resource heavy. It might even make us dumber. But Bro—and I say "Bro" in the most nonbinary way possible— You...
Corporate Heretic is a brutally honest, dry-humored critique of modern work culture, calling out performative leadership, empty professionalism, and the everyday absurdities of the workplace with clarity, sarcasm, and zero buzzwords.
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Be Yourself.
Please.
For the love of whatever higher power you believe in—or don’t—just be yourself. Stop trying to be an edited version of yourself.
Or whatever weird incarnation our society expects you to be.
Recently, I was listening to a podcast about young leadership. And I was all in.
• Four-day workweeks? Yes.
• Pushing back against hustle culture? YES. (Hustle culture is seriously stupid.)
• Talking about real work/life balance and authentic leadership? YES.
And then... they ruined it.
They started talking about the “challenge” of bringing your whole self to work.
About how hard it is to know “how much of yourself” to show—especially when you're "in charge."
Kid, you had me for about 90% of the way.
Then you went and made me sad.
Because here's the answer to this huge, complex, MBA-worthy problem:
Be yourself.
All the time.
No matter what.
No matter who you're with.
No matter what role you're in.
Why would you need to edit yourself? Are you unhappy with who you are?
(For reference: I am extremely happy with who I am and love myself dearly. I'd be loath to cut pieces out just to "fit in" somewhere.)
Maybe it’s because I grew up on things like Free to Be… You and Me—shoutout to Marlo Thomas.
But seriously—what are you afraid of by being yourself?
You can't actually be anything else.
You can only fake it.
You can only waste energy pretending.
And suddenly, it hit me:
This is why office culture feels like a bad community theater production.
Everyone’s playing dress-up. Everyone’s wearing hats.
(And I hate the phrase “we wear a lot of hats.” You know who wears a lot of hats? The late Queen of England. And ACTORS.)
Here’s the thing:
If we’re actually trying to do something, why are we all acting?
Be yourself.

Be Yourself.
Please.
For the love of whatever higher power you believe in—or don’t—just be yourself. Stop trying to be an edited version of yourself.
Or whatever weird incarnation our society expects you to be.
Recently, I was listening to a podcast about young leadership. And I was all in.
• Four-day workweeks? Yes.
• Pushing back against hustle culture? YES. (Hustle culture is seriously stupid.)
• Talking about real work/life balance and authentic leadership? YES.
And then... they ruined it.
They started talking about the “challenge” of bringing your whole self to work.
About how hard it is to know “how much of yourself” to show—especially when you're "in charge."
Kid, you had me for about 90% of the way.
Then you went and made me sad.
Because here's the answer to this huge, complex, MBA-worthy problem:
Be yourself.
All the time.
No matter what.
No matter who you're with.
No matter what role you're in.
Why would you need to edit yourself? Are you unhappy with who you are?
(For reference: I am extremely happy with who I am and love myself dearly. I'd be loath to cut pieces out just to "fit in" somewhere.)
Maybe it’s because I grew up on things like Free to Be… You and Me—shoutout to Marlo Thomas.
But seriously—what are you afraid of by being yourself?
You can't actually be anything else.
You can only fake it.
You can only waste energy pretending.
And suddenly, it hit me:
This is why office culture feels like a bad community theater production.
Everyone’s playing dress-up. Everyone’s wearing hats.
(And I hate the phrase “we wear a lot of hats.” You know who wears a lot of hats? The late Queen of England. And ACTORS.)
Here’s the thing:
If we’re actually trying to do something, why are we all acting?
Be yourself.
Gabriel Perez
Gabriel Perez
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