
You Can't Automate What You Can't Do Manually
You can’t automate what you can’t do manually. Let me say that again for the folks in the back (and the digital transformation department): You can’t automate what you can’t do manually. I’ve been working in automation for decades. I started in the late ’90s, integrating controls on CNC machines. Since then, I’ve been automating everything I can get my hands on—processes, machines, systems, workflows, you name it. And, now I know this: Automation isn’t scary. It’s not mysterious. It’s just tu...

Bro, You're Not Going to Stop AI
Bro, you’re not going to stop AI. I’m seeing a lot of posts here about stopping AI. How we need to email our unions, call our congresspeople, rally the villagers against the giant that’s about to eat the kingdom. I understand. I really do. AI is scary. It’s getting better—so much better that it’s going to displace a lot of people. It’s going to replace a lot of things. It’s incredibly resource heavy. It might even make us dumber. But Bro—and I say "Bro" in the most nonbinary way possible— You...

Be Yourself
Be Yourself. Please. For the love of whatever higher power you believe in—or don’t—just be yourself. Stop trying to be an edited version of yourself. Or whatever weird incarnation our society expects you to be. Recently, I was listening to a podcast about young leadership. And I was all in. • Four-day workweeks? Yes. • Pushing back against hustle culture? YES. (Hustle culture is seriously stupid.) • Talking about real work/life balance and authentic leadership? YES. And then... they ruined it...
Corporate Heretic is a brutally honest, dry-humored critique of modern work culture, calling out performative leadership, empty professionalism, and the everyday absurdities of the workplace with clarity, sarcasm, and zero buzzwords.

You Can't Automate What You Can't Do Manually
You can’t automate what you can’t do manually. Let me say that again for the folks in the back (and the digital transformation department): You can’t automate what you can’t do manually. I’ve been working in automation for decades. I started in the late ’90s, integrating controls on CNC machines. Since then, I’ve been automating everything I can get my hands on—processes, machines, systems, workflows, you name it. And, now I know this: Automation isn’t scary. It’s not mysterious. It’s just tu...

Bro, You're Not Going to Stop AI
Bro, you’re not going to stop AI. I’m seeing a lot of posts here about stopping AI. How we need to email our unions, call our congresspeople, rally the villagers against the giant that’s about to eat the kingdom. I understand. I really do. AI is scary. It’s getting better—so much better that it’s going to displace a lot of people. It’s going to replace a lot of things. It’s incredibly resource heavy. It might even make us dumber. But Bro—and I say "Bro" in the most nonbinary way possible— You...

Be Yourself
Be Yourself. Please. For the love of whatever higher power you believe in—or don’t—just be yourself. Stop trying to be an edited version of yourself. Or whatever weird incarnation our society expects you to be. Recently, I was listening to a podcast about young leadership. And I was all in. • Four-day workweeks? Yes. • Pushing back against hustle culture? YES. (Hustle culture is seriously stupid.) • Talking about real work/life balance and authentic leadership? YES. And then... they ruined it...
Corporate Heretic is a brutally honest, dry-humored critique of modern work culture, calling out performative leadership, empty professionalism, and the everyday absurdities of the workplace with clarity, sarcasm, and zero buzzwords.
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Introducing the latest addition to your job search toolkit:
The Interview Magic Kit™
Now with Real Smoke & Mirrors!
Perfect for dazzling hiring managers and distracting from the terrifying fact that you’re a real person.
These days, prepping for an interview feels less like getting ready to talk about your experience… and more like gearing up for a residency on the Vegas strip.
“Top” career coaches will tell you: rehearse your answers, choreograph your body language, master your script, and never break character, enunciate—no wait, that last one’s my high school drama teacher.
Basically: don’t be yourself. Be Schmendrick the Amazing.
No pressure—just deliver a flawless performance that balances warmth, wit, emotional intelligence, perfect recall of your last five years, a 90-day roadmap, and an acceptable amount of eye contact (but not too much, or it gets weird—but seriously, too much eye contact IS weird).
And for the love of ROI, don’t sweat.
But here’s the thing: if you get the job, you are the one who has to show up every day.
Not your rehearsed persona. Not your job-search stage magician.
You.
With your curiosity, your quirks, your ideas, your awkward laugh, your critical thinking, your perfectly imperfect self.
So maybe—just maybe—we stop encouraging people to perform and start encouraging them to show up as themselves.
And maybe hiring teams stop asking for magic tricks and start hiring actual humans.
Anybody who wants to interview me should know I’m still working on sawing myself in half.

Introducing the latest addition to your job search toolkit:
The Interview Magic Kit™
Now with Real Smoke & Mirrors!
Perfect for dazzling hiring managers and distracting from the terrifying fact that you’re a real person.
These days, prepping for an interview feels less like getting ready to talk about your experience… and more like gearing up for a residency on the Vegas strip.
“Top” career coaches will tell you: rehearse your answers, choreograph your body language, master your script, and never break character, enunciate—no wait, that last one’s my high school drama teacher.
Basically: don’t be yourself. Be Schmendrick the Amazing.
No pressure—just deliver a flawless performance that balances warmth, wit, emotional intelligence, perfect recall of your last five years, a 90-day roadmap, and an acceptable amount of eye contact (but not too much, or it gets weird—but seriously, too much eye contact IS weird).
And for the love of ROI, don’t sweat.
But here’s the thing: if you get the job, you are the one who has to show up every day.
Not your rehearsed persona. Not your job-search stage magician.
You.
With your curiosity, your quirks, your ideas, your awkward laugh, your critical thinking, your perfectly imperfect self.
So maybe—just maybe—we stop encouraging people to perform and start encouraging them to show up as themselves.
And maybe hiring teams stop asking for magic tricks and start hiring actual humans.
Anybody who wants to interview me should know I’m still working on sawing myself in half.
Gabriel Perez
Gabriel Perez
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