In early September 2024, L'Oreal launched "Paris Catwalk," a branded Roblox experience just in time for Paris Fashion Week. The community response has been overwhelmingly positive, with over 1.5 million visits in less than two months and an impressive average rating of 90%. Reports indicate that users spend an average of 5 minutes on the experience, which, for L'Oreal, translates into significant brand exposure among highly targeted, younger audiences. I spent a full 40 minutes expl...

In early September 2024, L'Oreal launched "Paris Catwalk," a branded Roblox experience just in time for Paris Fashion Week. The community response has been overwhelmingly positive, with over 1.5 million visits in less than two months and an impressive average rating of 90%. Reports indicate that users spend an average of 5 minutes on the experience, which, for L'Oreal, translates into significant brand exposure among highly targeted, younger audiences. I spent a full 40 minutes expl...