Your tech is solid. Your roadmap is ambitious. Your Discord has... well, it has people in it. But when someone asks what you're building, you fumble. You mention the architecture before the problem. You say "decentralized" like it's a complete sentence. You pitch features to people who just want to know if this thing will make their life less annoying. You didn't build something bad. You just explained it like shit. And now? Confused users don't convert. They bounce.