CryptoJazzHands

Your story is a system, not a slogan. A slogan is a sticker you slap on top. A system is the architecture of meaning underneath your product. Get the system right, and the slogans write themselves.

The deck said “modern and timeless.” The moodboard had grit. The logo? Clean. Solid. Forgettable. And then nothing changed. Because it was never about the logo. It was about the panic. The lack of signal. The refusal to say the thing everyone’s avoiding. This wasn’t a rebrand. It was an expensive silence in a slightly different font. Founders: if you’re trying to say something real, you don’t need a visual identity first.