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Ransom Note Callback
Jargon ≠ strategy. Acronyms ≠ clarity.

Aesthetic Debt: The Hidden Cost of Looking Like Everyone Else
Every day your project looks like everyone else's, you're paying compound interest on attention you'll never earn back.

You Rugged Your Own Launch
The Messaging Crimes Kit: Fix your web3 messaging before it costs you believers


Ransom Note Callback
Jargon ≠ strategy. Acronyms ≠ clarity.

Aesthetic Debt: The Hidden Cost of Looking Like Everyone Else
Every day your project looks like everyone else's, you're paying compound interest on attention you'll never earn back.

You Rugged Your Own Launch
The Messaging Crimes Kit: Fix your web3 messaging before it costs you believers

Your story is a system, not a slogan. A slogan is a sticker you slap on top. A system is the architecture of meaning underneath your product. Get the system right, and the slogans write themselves.
Your story is a system, not a slogan. A slogan is a sticker you slap on top. A system is the architecture of meaning underneath your product. Get the system right, and the slogans write themselves.
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