Turns out soft launching your agency refresh, new lead magnet, side project, Instagram chaos brand, and a half-feral Substack doesn’t not cause mild brain damage.

But clarity hits different when you’ve burned the old brand to the ground and started speaking in your real voice. The good news? The traction's real. The read receipts are creeping up. And the strategy is finally louder than the stress.

If you’re seeing this, it means you’re part of the inner circle of chaotic smart people I secretly hope will scream "omg SAME."
More is coming. And this time? The feed's not broken. The strategy just got spicy.