Mother’s Day: The ExperimentIn traditional publishing, the book launch is an event that people react to—or not. Authors can (and should) build a marketing campaign to call people to the action of buying their book. The optimal reader journey is:get the book;read the book;leave a positive review; andanticipate the next book.Over the past two years, I’ve put a lot of thought into how to improve the traditional ebook experience in terms of ownership and utility. But I’ve put less thought into im...