Product teams often talk about being "data-driven" or "customer-obsessed," but the reality is more complex. The best decisions come from weaving together multiple information streams - from raw user feedback to market analysis to internal knowledge. This essay explores how to build and maintain these pipelines, focusing on using them to drive growth throughout the customer lifecycle.Customer Feedback: The Foundation of Product GrowthCustomer feedback grounds our reality. While it's tempting t...

Product teams often talk about being "data-driven" or "customer-obsessed," but the reality is more complex. The best decisions come from weaving together multiple information streams - from raw user feedback to market analysis to internal knowledge. This essay explores how to build and maintain these pipelines, focusing on using them to drive growth throughout the customer lifecycle.Customer Feedback: The Foundation of Product GrowthCustomer feedback grounds our reality. While it's tempting t...