A 250-year-old British auction house sold digital ownership i.e. Non-fungible Token (NFT) to a collage of 5,000 digital pictures for $69M. The digital art was created by a random artist in North America and bought by a South Asian dude. And when America’s longest-running TV show CBS 60 minutes features that story, you know what the average Joe is thinking. “How can I create and sell my own NFT?” Are retailers and consumer brands riding the trend? Read on for some analysis, business benefits, ...

A 250-year-old British auction house sold digital ownership i.e. Non-fungible Token (NFT) to a collage of 5,000 digital pictures for $69M. The digital art was created by a random artist in North America and bought by a South Asian dude. And when America’s longest-running TV show CBS 60 minutes features that story, you know what the average Joe is thinking. “How can I create and sell my own NFT?” Are retailers and consumer brands riding the trend? Read on for some analysis, business benefits, ...