Real Block

Every company faces some version of the “cold start problem”: How do you get started from nothing? How do you acquire customers? How do you create network effects — where your product or service becomes more valuable to its users as more people use it — that create incentives for even more customers to sign up? In short, how do you “go to market” and convince potential customers to spend their money, time, and attention on your product or service? The response by most organizations in web2 — ...