by Molly Mielke,A16z https://future.a16z.com/software-style-over-branding/ Within the past few years, tech companies’ digital design all started to look the same: marginally, monotonously quirky; safe. From the sans-serif fonts to the muted pastel color palette, the stark white backgrounds to the curvy shape and hue of the buttons, most modern software blurs together into a familiar, squint-and-you’ll-confuse-it aesthetic. Historically, the look of software has been reactive, reflecting the e...