
Event Alpha - Lessons from those who gather crypto-natives.
A new blog series on what actually works in Web3 event design and why it matters now.

Event Alpha #5: Measuring what matters - from vibes to value
Lessons from those who gather crypto-natives.

Event Alpha #2:Sponsor, partner, or throw your own?
Lessons learned from those who gather crypto-natives
<100 subscribers

Over the past weeks I’ve shared stories from organisers running everything from casual meetups in butcheries to brand-backed summits in Barcelona. The aim was simple: take their real-world learnings and turn them into something useful for anyone planning events.
For this final post, we’re looking forward, pulling together bold predictions and concerns from those shaping what comes next.
After years of mega 'one size fits' all blockchain conferences dominating the scene, many organisers believe the pendulum is swinging back. The future looks more local, more curated, and more intentional.
Louie (3E Labs, Ex-Lukso): Predicts an increase in small, curated events over large-scale conferences.
Kaitlin (CryptoMondays London): Foresees continued growth in local meetups as the industry expands with interest and people working in it, driven by grassroots communities seeking accessible ways to engage with Web3 topics.
Justin (Safary): Believes hybrid formats will expand connecting people regardless if they are in the room or not. We've already seen this with Hackathons and believe this will expand to cater to more global audiences.
Events won’t just be physical or digital. Expect more fusion going beyond gamification and into NFT-gated access and onchain experiences at in-person events. Web3-native tools will blur the lines between online and offline experiences whilst supporting use cases we all preach day to day.
Kim (Decentraland): Emphasizes the growing use of gamified elements and immersive metaverse experiences to engage attendees in both digital and physical spaces.
Chad (Yuga Labs): Sees NFT-based participation evolving, where ownership unlocks exclusive access and activities at events more often and cross-community.
Nixo (EthStaker): Stresses the importance of better Web3-native tools for ticketing such as staking mechanisms to enhance event planning and execution.
Snax (PizzaDAO): Suggests tools that help collate attendee-generated content and facilitate long-term interactions between attendees, communities, and brands.
Growth isn’t without risk. From event over-saturation to travel costs that lock out new participants, organisers are clear-eyed about what could hold the space back.
Jay (Eco): Warns of the risk of too many similar events, diluting attendee interest and making it harder for standout gatherings to attract audiences. Something I've felt already especially at conference weeks.
Kaitlin (CryptoMondays London): Points out that high entry costs or exclusive formats could alienate new or underrepresented community members. We need to look for ways for non-crypto natives to be welcomed more to events to nurture interest.
Irina (Bright Moments): Notes that global events often require significant travel budgets, which can limit participation and strain resources.
For all the creativity in Web3 and importance on largely meeting partners, friends and even colleagues at in-person events. The infrastructure still lags. From ROI measurement to venue discovery, there’s a shared call for stronger tooling.
Chad (Yuga Labs): Advocates for more sophisticated ways to measure event ROI, including attendee engagement metrics like time spent in venue or number of connections made.
Katie (Serotonin): Finding international venue spaces can be tricky and hard to trust various signals from platform reviews and ratings which gets even harder in countries with different native languages, impacting communication on enquiries. A platform to simplify venue selection for events would help greatly.
Jay (Eco): Highlights the need for an event tech stack that better supports attribution and analytics and content integration such as speaker schedules and custom website development that allow broadcasting to YouTube and Twitter.
While predictions point forward, here’s a quick recap of what works today:
Community Meetup (No Budget) | Community Event (With Budget) | Brand Marketing Event | |
|---|---|---|---|
Format | Small, informal, low-cost | Semi-structured, mid-sized | Large-scale, polished |
Purpose | Build trust + connections | Showcase achievements, product launches | Awareness + lead generation |
Timeline to plan | 1–2 weeks | 1–3 months | 3–6+ months |
Awareness Channels | Direct outreach, Discord/Telegram | Social, newsletters, lu.ma | Social, PR, influencer, landing page |
Making It Great |
Tip: Always amplify online: stream key moments, encourage live sharing, and treat digital touchpoints as multipliers for reach and longevity.
The future of Web3 events will be smaller, smarter, and more measurable. Expect curated experiences, gamification, hybrid formats, and better tooling but also continued focus on accessibility and inclusion.
Above all, the best events will continue to do what they’ve always done: bring people together in ways that matter.
This series wouldn’t exist without the organisers, builders, and community leaders who shared their time and insights.
Huge thanks to everyone who contributed.
You can revisit all posts in the Event Alpha series here:
Event Alpha Homepage
Friendly, organic |
Invest in attendee experience |
Content, polish, flawless ops |

Over the past weeks I’ve shared stories from organisers running everything from casual meetups in butcheries to brand-backed summits in Barcelona. The aim was simple: take their real-world learnings and turn them into something useful for anyone planning events.
For this final post, we’re looking forward, pulling together bold predictions and concerns from those shaping what comes next.
After years of mega 'one size fits' all blockchain conferences dominating the scene, many organisers believe the pendulum is swinging back. The future looks more local, more curated, and more intentional.
Louie (3E Labs, Ex-Lukso): Predicts an increase in small, curated events over large-scale conferences.
Kaitlin (CryptoMondays London): Foresees continued growth in local meetups as the industry expands with interest and people working in it, driven by grassroots communities seeking accessible ways to engage with Web3 topics.
Justin (Safary): Believes hybrid formats will expand connecting people regardless if they are in the room or not. We've already seen this with Hackathons and believe this will expand to cater to more global audiences.
Events won’t just be physical or digital. Expect more fusion going beyond gamification and into NFT-gated access and onchain experiences at in-person events. Web3-native tools will blur the lines between online and offline experiences whilst supporting use cases we all preach day to day.
Kim (Decentraland): Emphasizes the growing use of gamified elements and immersive metaverse experiences to engage attendees in both digital and physical spaces.
Chad (Yuga Labs): Sees NFT-based participation evolving, where ownership unlocks exclusive access and activities at events more often and cross-community.
Nixo (EthStaker): Stresses the importance of better Web3-native tools for ticketing such as staking mechanisms to enhance event planning and execution.
Snax (PizzaDAO): Suggests tools that help collate attendee-generated content and facilitate long-term interactions between attendees, communities, and brands.
Growth isn’t without risk. From event over-saturation to travel costs that lock out new participants, organisers are clear-eyed about what could hold the space back.
Jay (Eco): Warns of the risk of too many similar events, diluting attendee interest and making it harder for standout gatherings to attract audiences. Something I've felt already especially at conference weeks.
Kaitlin (CryptoMondays London): Points out that high entry costs or exclusive formats could alienate new or underrepresented community members. We need to look for ways for non-crypto natives to be welcomed more to events to nurture interest.
Irina (Bright Moments): Notes that global events often require significant travel budgets, which can limit participation and strain resources.
For all the creativity in Web3 and importance on largely meeting partners, friends and even colleagues at in-person events. The infrastructure still lags. From ROI measurement to venue discovery, there’s a shared call for stronger tooling.
Chad (Yuga Labs): Advocates for more sophisticated ways to measure event ROI, including attendee engagement metrics like time spent in venue or number of connections made.
Katie (Serotonin): Finding international venue spaces can be tricky and hard to trust various signals from platform reviews and ratings which gets even harder in countries with different native languages, impacting communication on enquiries. A platform to simplify venue selection for events would help greatly.
Jay (Eco): Highlights the need for an event tech stack that better supports attribution and analytics and content integration such as speaker schedules and custom website development that allow broadcasting to YouTube and Twitter.
While predictions point forward, here’s a quick recap of what works today:
Community Meetup (No Budget) | Community Event (With Budget) | Brand Marketing Event | |
|---|---|---|---|
Format | Small, informal, low-cost | Semi-structured, mid-sized | Large-scale, polished |
Purpose | Build trust + connections | Showcase achievements, product launches | Awareness + lead generation |
Timeline to plan | 1–2 weeks | 1–3 months | 3–6+ months |
Awareness Channels | Direct outreach, Discord/Telegram | Social, newsletters, lu.ma | Social, PR, influencer, landing page |
Making It Great | Friendly, organic | Invest in attendee experience | Content, polish, flawless ops |
Tip: Always amplify online: stream key moments, encourage live sharing, and treat digital touchpoints as multipliers for reach and longevity.
The future of Web3 events will be smaller, smarter, and more measurable. Expect curated experiences, gamification, hybrid formats, and better tooling but also continued focus on accessibility and inclusion.
Above all, the best events will continue to do what they’ve always done: bring people together in ways that matter.
This series wouldn’t exist without the organisers, builders, and community leaders who shared their time and insights.
Huge thanks to everyone who contributed.
You can revisit all posts in the Event Alpha series here:
Event Alpha Homepage

Event Alpha - Lessons from those who gather crypto-natives.
A new blog series on what actually works in Web3 event design and why it matters now.

Event Alpha #5: Measuring what matters - from vibes to value
Lessons from those who gather crypto-natives.

Event Alpha #2:Sponsor, partner, or throw your own?
Lessons learned from those who gather crypto-natives
Share Dialog
Share Dialog
2 comments
I’ve been digging into how Web3 events are evolving and asked a bunch of organisers what they think comes next. A few themes stood out: • Smaller + curated over mega conferences • Onchain tools blurring IRL + digital • Accessibility + cost as real barriers • Better metrics + tooling still missing Events have always been a big part of how this industry connects + grows, but how much will they shape the next few years, I'd love to know what you think will change? https://paragraph.com/@eventalpha/event-alpha-6-the-future-of-web3-events-%E2%80%94-from-playbook-to-predictions
In the latest post by @sandiforward.eth, the future of Web3 events is explored, highlighting the shift towards smaller, experiential gatherings following years of large conferences. Predictions emphasize hybrid formats, gamified elements, and better accessibility, while also addressing concerns about event saturation and costs. The post underscores the importance of creating intentional, community-driven experiences. Readers are encouraged to embrace this evolution for deeper connections and enhanced collaborative opportunities in the vibrant Web3 space.