Most creators fail on Kaito because they try to game it instead of giving value.
And they’re following the wrong advice:
They see the ‘top’ creators generating noise, and think that’s the only way to win in InfoFi.
But what if there’s another way?
AI slop is the real reason small creators now have the upper hand.
And you just need to follow these 5 pillars to stay ahead:
AI-generated content has made everyone sound the exact same:
Everyone’s copying each other because they see what gets the most views and will post that too.
But there’s no point in writing posts that are not true to what you believe in.
I’ve been asked to ‘adapt to the new meta’ countless of times and ‘just start yapping, bro’.
But I’m so glad I didn’t succumb to that ‘pressure’.
It sucks when I’ve missed out on $50k+ in airdrops just because I didn’t spam Gnewt or Gmera.
But if we have the abundant mindset:
Other opportunities will come.
Instead of focusing on talking about which project pays you the highest:
Focus on what you enjoy talking about the most.
What can you yap non-stop about without getting any incentives?
That’s what your brand should revolve around.
I choose to talk about onchain footprint, but that doesn’t mean you have to do that as well.
There are so many topics in crypto to talk about, and find what you enjoy the most.
If the focus is just on the rewards, you will burn out.
And others can tell when you’re yapping just for the rewards instead of something that you truly believe in (and they’ll trust you less).
I suffered this same fate when I was obsessed with Yaps last year.
Sometimes, choosing not to talk about a certain project sends a message about what your brand stands for.
If you’re talking about every project that has a leaderboard:
Everyone will lose trust in your content because your brand is just a paid ad billboard.
The key to getting InfoFi airdrops is by talking about projects without it sounding like a paid shill.
I personally find documenting as the easiest way to do this:
Share how you interacted with a project and your authentic thoughts about the experience.
And we can’t do this just once either:
It’s almost impossible for you to earn 1,000 Yaps with a single post.
There are some who earn tons of Yaps, but eventually struggle to earn any afterwards.
Meanwhile, those who have the highest number of Yaps have been consistently posting valuable content.
Look to follow in their footsteps:
Provide value consistently on the timeline for one specific person.
I choose to write to my former self and share with him how I achieved this change.
Many will give up because they don’t see results for the time and effort they put in.
But stop treating Twitter growth and InfoFi like a job:
The rewards you get are exponential, and not linear.
Stop looking for the quick wins.
Instead, choose to delay gratification.
Those who are able to consistently post even without results will win.
Stop caring about your metrics, they won’t be anything extraordinary at the start.
But look out for those that perform better than average and try to replicate that success.
Something must have resonated more with your audience, so keep doing more of that and you’ll be writing banger tweets in no time.
It’s easier to stay consistent when you’re doing this too:
Comparison will kill your mental health.
I’ve seen countless of complaints that Grok is ranking on the yapper leaderboard.
But, who cares?
You shouldn’t.
It doesn’t matter who ranks on the leaderboard. And you don’t need to care about your ranking at this point.
Stop looking at other people and wondering why they’re ranking higher than you.
Stop looking at ‘bigger’ creators and complain about how it’s unfair that they’re getting all the rewards.
Stop obsessing over things you can’t control.
Everyone has their own path, and yours won’t be the same as anyone else's.
So what if they have fewer impressions than you, but are ranking higher on the leaderboard?
So what if your post is ‘higher quality’ than theirs, but it doesn’t get any engagement?
Focus on things you can control and choose to only compare against yourself.
I’ve suffered this same fate too, and I’ve become way happier when I look to better myself every day.
Another way to show autonomy is by curating your feed:
The algo constantly shows us dopamine-fuelled content to keep us hooked on the platform.
But choose to reject that and mute any creator who uses hype or drama for views.
Instead, search for creators who write long-form content.
These are the ones who don’t rely on engagement bait for views.
Instead, they provide valuable advice that impacts us more than any dopamine content.
I’ll be dropping a new piece on how I curate my feed, so stay tuned.
Something I read recently from @SahilBloom’s latest newsletter:
The greatest returns in life come to those who aren’t searching for them. What are you doing with no expectation of return?
I get mocked at all the time because I say to do airdrops without the expectation of return.
“We’re all here to make money, let’s not deny that fact”.
And that’s definitely true:
We are here to make money, but caring too much about the outcome will burn you out.
The same goes for growing an account on CT:
If you care too much about views and follower count, you will burn out.
Instead, look to give value freely without an expectation of return.
Others can tell when you’re being inauthentic and just want the result:
“I’ve made such good content, the least you could do is like and follow back”.
“You’re following me, but why aren’t you engaging with my content???”
No one likes a beggar.
Instead, make your content so good that smart accounts have no choice but to engage with it.
Share insightful takes on their post, which is so easy when you’re speaking from your experiences.
Spamming ‘good take, 100% agree with it’ gives you zero chance of standing out.
Focusing on the number of replies is pointless if they’re all slop:
1 insightful comment gives you more ROI than 1,000 gms.
Look to give value freely to others first, and you’ll build this up in no time:
Trust is the most valuable asset in this space.
Once you lose the trust with your audience, it is almost impossible to rebuild it back.
Look to consistently provide value to earn trust and credbility.
Kaito is a reputation game now, and it’s hard for small accounts to build up enough credibility.
But look to provide value above anything else:
Solve a problem for someone, and keep doing that consistently.
Value leads to trust.
Trust leads to credibility.
Credibility leads to social capital.
Social capital leads to wealth.
Build trust first, and wealth will come.
I can’t guarantee how long it takes for you to achieve enough credibility for wealth.
But I can guarantee that if you keep giving value, you will achieve wealth.
Value is not something we get to decide either.
It doesn’t matter how time and effort we put into our content:
If our audience doesn’t engage with it, then it’s not valuable to them.
So look to write content that resonates with them.
I’ve gotten remarks that it’s ‘easy’ for me to give all this advice, because I grew my account before AI slop was a thing.
But I would counter and say that there’s never been an easier time to create content.
Yes, it’s so noisy right now with all the AI slop.
But most creators have become lazy and outsourced everything to AI.
And they’ve just become yet another forgettable clone.
We stand out just by sharing our authentic thoughts online.
There is no competition because you’re just competing with yourself:
Look to display your true authentic self online
Stay consistent even when you have no results to show for
Stop comparing with others, and only yourself
Give value freely without any expectation of a return
Accumulate wealth by building credibility and social capital
Master these 5 pillars, and you’ll rank on any Yapper leaderboard that you wish to.
I shared my strategy to win the Kaito game below:
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