I often get asked in various fora, both virtual and face to face, how to know if their business is franchisable. Some business owners wonder why people ask them if they are franchising their business. Many companies have franchised, and these franchises are doing well. Brands that used to be unknown sometimes even pop up overseas. So what makes a business franchisable? The first thing that comes to mind when we talk about franchising is brand recognition. Branding is one of the most critical ...

I often get asked in various fora, both virtual and face to face, how to know if their business is franchisable. Some business owners wonder why people ask them if they are franchising their business. Many companies have franchised, and these franchises are doing well. Brands that used to be unknown sometimes even pop up overseas. So what makes a business franchisable? The first thing that comes to mind when we talk about franchising is brand recognition. Branding is one of the most critical ...