New media
New media is a relative concept, and "new" is relative to "old". Radio is a new media compared to newspapers, television is a new media compared to radio, and the Internet is a new media compared to television. New media copywriting refers to creative copywriting published on different new media platforms, which is a specific type of copywriting and a type with increasing influence. According to different purposes, new media copywriting can be divided into promotion copywriting and communicat...
When faced with temptation
When faced with temptation, learn to delay gratification and turn confrontation into communication. Comfort and temptation are the favorites of the instinctive and emotional brain. To completely give up comfort and temptation is equivalent to direct confrontation with the instinctive and emotional brain. Obviously, the rational brain is no match for them, and defeat will come sooner or later. The sensible thing to do is to communicate with them, which is what the rational brain is best at. Ju...
Just love life.
New media
New media is a relative concept, and "new" is relative to "old". Radio is a new media compared to newspapers, television is a new media compared to radio, and the Internet is a new media compared to television. New media copywriting refers to creative copywriting published on different new media platforms, which is a specific type of copywriting and a type with increasing influence. According to different purposes, new media copywriting can be divided into promotion copywriting and communicat...
When faced with temptation
When faced with temptation, learn to delay gratification and turn confrontation into communication. Comfort and temptation are the favorites of the instinctive and emotional brain. To completely give up comfort and temptation is equivalent to direct confrontation with the instinctive and emotional brain. Obviously, the rational brain is no match for them, and defeat will come sooner or later. The sensible thing to do is to communicate with them, which is what the rational brain is best at. Ju...
Just love life.

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Before the Internet, it was difficult for ordinary people to get a lot of feedback by writing articles. Even if the articles were published in newspapers or magazines, they had to wait patiently for readers' replies or phone calls. Now, with the click of a mouse, it's possible to receive a comment or a "like" seconds later. If the writing is good enough, the feedback will flood in in a short period of time. Every time I experience this kind of beauty, I always feel grateful for this era in my heart. This benefit not only brings timely feedback, but also always brings some surprises, such as the messages I often receive. · Isn't this the Feynman technique? · Seems to be Feynman learning method? · Similar to Feynman learning method. · Excellent use of Feynman technique. I'm sorry to say that when I first read these reviews, I had no idea who Feynman was or what the Feynman technique was. I had to catch up, and I found that Mr. Feynman and the Feynman Technique were so famous in the world that I felt a little proud to have written about him. I also wondered why I could use a technique similar to Mr. Feynman's without knowing it. I'm trying to figure out why. Let's start with Mr. Feynman. He was a very good physicist. How good is it? He won the Nobel Prize in physics! It's the highest academic honor in science right now. Mr. Feynman's prowess, in addition to his strong curiosity and tenacity, should also have something to do with his unique habits of mind. His father, Melville, had a knack for teaching his children to think. Like the time he read young Feynman the Encyclopaedia Britannica about dinosaurs: "The dinosaur was twenty-five feet in height [1], and his head was six feet wide." At this point he stopped and said to Feynman, "Let's see what this sentence means. In other words, if that thing were standing in our front yard, it would be tall enough to stick its head through an upstairs window. But as his head is a little bigger than the window, he would break it if he forced his head in." In this way, the unfamiliar concept has a familiar reference. Melville had always turned knowledge into something practical through his own words, and Feynman had unconsciously picked up a powerful learning skill from his father: translation.

Whatever you learn, try to figure out what it says and what it actually means, and then rephrase it in your own words. In addition, Melville would often ask him questions like, "Suppose the Martians came to Earth and they never slept, so when they asked you, 'What is sleep,' what would you say?" The question seems simple, but it is not easy to answer. If you try, you'll find it hard to explain something to someone who doesn't have any background. Because of this training, consciously or unconsciously, Feynman developed a unique habit of thinking. When he was engaged in physics research, he would also ask his colleagues to tell him or explain a new thing in the simplest terms. If the explanation is too redundant or complicated, he has not understood it thoroughly. The so-called Feynman technique is to use their own language, in the most simple words to make a thing clear, preferably so that laypeople can understand. Beyond that, nothing else. Isn't the famous Feynman technique some sophisticated technique? At first I thought so too, but after reviewing a lot of data, I came to this conclusion. Perhaps this is the simplicity of the road, but we are used to complexity and complexity. In November 2016, I read Liu Weipeng's Dark Time. One of the ideas in the book has left a deep impression on me. You can't be on the 11th floor, assume your reader is on the 10th floor, and expect to make him understand just by telling him what's on the 11th floor.

Your reader is on the first floor, and you need to know how the other 10 floors you're standing on are actually constructed. This forces you to do a thorough, deep rethink of what you know or thought was true, and the more your audience doesn't understand, the deeper you need to reflect. Perhaps Liu Weipeng did not know what Feynman technique was at that time, but learning this matter and exploring it would certainly lead to the same destination. Therefore, I accidentally encountered this good thinking and started to use this simple and advanced technique unintentionally. Because from then on, I realized that I had to make my writing accessible to the layman. In that year, Luo Zhenyu's learning method of "fastening buttons" mentioned above also deeply touched me. While he doesn't mention the Feynman technique either, the underlying logic is the same: explain new concepts in your own language. Looking back, Liu Weipeng and Luo Zhenyu's descriptions of the mental method of writing and reading fit Feynman technique very well, because they did not explain it with abstract concepts. Instead, they used figurative metaphors of "11 floors" and "sewing buttons" respectively, which made people understand at a glance and then remember them firmly. My present writing style is shaped by the support and guidance of such consciousness. But objectively speaking, my understanding and use of this ability is still very limited: either I speak too much and not simply enough, or I cannot fully articulate it in my own words. Even so, I learned how powerful it can be. The good news is that I'm now able to take it out and use it on my own initiative, rather than just by mistake.

Before the Internet, it was difficult for ordinary people to get a lot of feedback by writing articles. Even if the articles were published in newspapers or magazines, they had to wait patiently for readers' replies or phone calls. Now, with the click of a mouse, it's possible to receive a comment or a "like" seconds later. If the writing is good enough, the feedback will flood in in a short period of time. Every time I experience this kind of beauty, I always feel grateful for this era in my heart. This benefit not only brings timely feedback, but also always brings some surprises, such as the messages I often receive. · Isn't this the Feynman technique? · Seems to be Feynman learning method? · Similar to Feynman learning method. · Excellent use of Feynman technique. I'm sorry to say that when I first read these reviews, I had no idea who Feynman was or what the Feynman technique was. I had to catch up, and I found that Mr. Feynman and the Feynman Technique were so famous in the world that I felt a little proud to have written about him. I also wondered why I could use a technique similar to Mr. Feynman's without knowing it. I'm trying to figure out why. Let's start with Mr. Feynman. He was a very good physicist. How good is it? He won the Nobel Prize in physics! It's the highest academic honor in science right now. Mr. Feynman's prowess, in addition to his strong curiosity and tenacity, should also have something to do with his unique habits of mind. His father, Melville, had a knack for teaching his children to think. Like the time he read young Feynman the Encyclopaedia Britannica about dinosaurs: "The dinosaur was twenty-five feet in height [1], and his head was six feet wide." At this point he stopped and said to Feynman, "Let's see what this sentence means. In other words, if that thing were standing in our front yard, it would be tall enough to stick its head through an upstairs window. But as his head is a little bigger than the window, he would break it if he forced his head in." In this way, the unfamiliar concept has a familiar reference. Melville had always turned knowledge into something practical through his own words, and Feynman had unconsciously picked up a powerful learning skill from his father: translation.

Whatever you learn, try to figure out what it says and what it actually means, and then rephrase it in your own words. In addition, Melville would often ask him questions like, "Suppose the Martians came to Earth and they never slept, so when they asked you, 'What is sleep,' what would you say?" The question seems simple, but it is not easy to answer. If you try, you'll find it hard to explain something to someone who doesn't have any background. Because of this training, consciously or unconsciously, Feynman developed a unique habit of thinking. When he was engaged in physics research, he would also ask his colleagues to tell him or explain a new thing in the simplest terms. If the explanation is too redundant or complicated, he has not understood it thoroughly. The so-called Feynman technique is to use their own language, in the most simple words to make a thing clear, preferably so that laypeople can understand. Beyond that, nothing else. Isn't the famous Feynman technique some sophisticated technique? At first I thought so too, but after reviewing a lot of data, I came to this conclusion. Perhaps this is the simplicity of the road, but we are used to complexity and complexity. In November 2016, I read Liu Weipeng's Dark Time. One of the ideas in the book has left a deep impression on me. You can't be on the 11th floor, assume your reader is on the 10th floor, and expect to make him understand just by telling him what's on the 11th floor.

Your reader is on the first floor, and you need to know how the other 10 floors you're standing on are actually constructed. This forces you to do a thorough, deep rethink of what you know or thought was true, and the more your audience doesn't understand, the deeper you need to reflect. Perhaps Liu Weipeng did not know what Feynman technique was at that time, but learning this matter and exploring it would certainly lead to the same destination. Therefore, I accidentally encountered this good thinking and started to use this simple and advanced technique unintentionally. Because from then on, I realized that I had to make my writing accessible to the layman. In that year, Luo Zhenyu's learning method of "fastening buttons" mentioned above also deeply touched me. While he doesn't mention the Feynman technique either, the underlying logic is the same: explain new concepts in your own language. Looking back, Liu Weipeng and Luo Zhenyu's descriptions of the mental method of writing and reading fit Feynman technique very well, because they did not explain it with abstract concepts. Instead, they used figurative metaphors of "11 floors" and "sewing buttons" respectively, which made people understand at a glance and then remember them firmly. My present writing style is shaped by the support and guidance of such consciousness. But objectively speaking, my understanding and use of this ability is still very limited: either I speak too much and not simply enough, or I cannot fully articulate it in my own words. Even so, I learned how powerful it can be. The good news is that I'm now able to take it out and use it on my own initiative, rather than just by mistake.
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