New media
New media is a relative concept, and "new" is relative to "old". Radio is a new media compared to newspapers, television is a new media compared to radio, and the Internet is a new media compared to television. New media copywriting refers to creative copywriting published on different new media platforms, which is a specific type of copywriting and a type with increasing influence. According to different purposes, new media copywriting can be divided into promotion copywriting and communicat...
When faced with temptation
When faced with temptation, learn to delay gratification and turn confrontation into communication. Comfort and temptation are the favorites of the instinctive and emotional brain. To completely give up comfort and temptation is equivalent to direct confrontation with the instinctive and emotional brain. Obviously, the rational brain is no match for them, and defeat will come sooner or later. The sensible thing to do is to communicate with them, which is what the rational brain is best at. Ju...
Just love life.
New media
New media is a relative concept, and "new" is relative to "old". Radio is a new media compared to newspapers, television is a new media compared to radio, and the Internet is a new media compared to television. New media copywriting refers to creative copywriting published on different new media platforms, which is a specific type of copywriting and a type with increasing influence. According to different purposes, new media copywriting can be divided into promotion copywriting and communicat...
When faced with temptation
When faced with temptation, learn to delay gratification and turn confrontation into communication. Comfort and temptation are the favorites of the instinctive and emotional brain. To completely give up comfort and temptation is equivalent to direct confrontation with the instinctive and emotional brain. Obviously, the rational brain is no match for them, and defeat will come sooner or later. The sensible thing to do is to communicate with them, which is what the rational brain is best at. Ju...
Just love life.

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The occupation of helping leisure has never been looked down upon by people. The emperor regarded them as "haiku excellent animals", and the dignitaries were often only superficially polite to them, so ambitious or backboned literati often dismissed them. For example, Sima Xiangru, who often pretended to be sick, did not go to Emperor Wu to offer his attention, and was dedicated to making a big article on "Fengchan". Another example is Li Bai, when he heard that Xuanzong called him, thinking that the meeting was entrusted with an important task, he was so happy that he "go out with a big laugh", claiming that "my generation is a Penghao people". When I arrived in Chang'an, I found out that I was just a "literary jester", and wrote some ditty songs like "clouds want clothes and flowers want to look", and got so angry that I got drunk on the street, "The emperor called me to get on the boat, and he claimed that his minister was a drunkard. Immortal", and finally left with the crown. Actually, in my opinion, there is no need for these two to be so annoyed, because it is impossible to see that they have any political talent. People with too artistic temperament should not be in power, because they will only "disorder the government". Take a look at Li Yu, who can write poetry, and Zhao Ji, who can paint. Which one didn't make the country a mess? Let them help the idle, it is really "knowing people and good responsibilities".

Besides, it's not easy to help. Mr. Lu Xun said, "You must have the will to help people and have the talent to help people, this is the real help people" ("Qi Jie Ting's Essays II: From Help to Nonsense"), otherwise it is just nonsense. The so-called "real helpers" must first be "speaking", that is to say, they must have good eloquence, be able to lift weights lightly, express themselves freely, be humorous and fascinating, and be equivalent to "oral writers". The second is to be able to talk, to be well-informed, to know the past and to learn from the past, and to be able to pick up on any topic, catch it, and say something famous. This requires that you have goods in your stomach, at least half a "scholar". The third thing is to "be kind", that is, to know what to say and what not to say. No matter what you say, it will only make people happy, not disgusting. This is simply a bit of a "politician" talent.

It is not easy to gossip well, but it is even more difficult to achieve "small words and great righteousness" and play the role of "relieving the danger and relieve the exhaustion". Not only must be honest, but also have extraordinary wit. There are really such people in history, such as Chunyu Kun in the Warring States Period and Youmeng in the Spring and Autumn Period. The best among them is Youzhan of Qin. "Excellent" means "advocating excellent", and is an artist who makes music, dance and jokes. Youzhan is a dwarf, short and ugly, probably like a comedian. Qin Shihuang once wanted to build a big hunting ground, east to Hangu Pass (southwest of present-day Lingbao City, Henan Province), west to Yong (now south of Fengxiang County, Shaanxi Province), and Chencang (today's east of Baoji City, Shaanxi Province). After hearing it, Youzhan said, "It's very good, very good! Keep more beasts in it, the enemy bandits come from the east, just order the elk to resist them. When Qin Shihuang heard this, he dismissed the idea. Later, when Qin Ershi became the emperor, he wanted to paint the city wall with lacquer in a whimsical way. After hearing this, Youzan said, "It's very good, very good!" The painted city wall is beautiful, lavish, and slippery, and the enemy will not be able to climb up. It's easy to just paint it, but it's a little more difficult to find a big room and put the painted walls in to dry in the shade. So Qin Ershi smiled. This is really just a matter of talking and laughing, and vetoing a motion that has hundreds of disadvantages for the country and the people and no benefits. It should be said that it is not "helping idlers", but "helping".
Among the scavengers, there is no shortage of people who can help. Emperor Wu of the Han Dynasty (one said Han Xuandi) was the Qing guest Wang of a certain prince (one said to be Gong Sui), the prefect of Beihai. At that time, when the emperor summoned the prefect, Mr. Wang said to the prefect: "If the emperor asked Duke Ming, 'how to rule the North Sea so that there are no thieves', how would Duke Ming answer?" Let him do his best, reward extraordinary people, and punish those who don't want to be motivated'." Mr. Wang said: "This is bragging, boasting of credit. Please answer Ming Gong like this: 'If you are not a minister, do your best. His Majesty's gods and might have changed.'" The Beihai Prefect saw the emperor, and answered in earnest. When the emperor heard it, he was indeed "happy with the heart of the dragon", and promoted the prefect of Beihai to be the captain of Shui Heng in charge of Shanglin Garden, and made Mr. Wang his deputy (Shui Hengcheng). Wang's words are not justice, but they are also "helping", not "helping idlers".
It can be seen that "gossip is not idle". Good gossip is "help"; bad talk is "bullshit". The difference between helping and nonsense is all about the content, not the form. Therefore, although the politicians and diplomats in history are not "professional gossipists", most of them talk a few gossips, and they have a little bit of wit, eloquence and adaptability necessary for gossip. Because of traditional Chinese politics and diplomacy, there are often banquets. The banquet is a relaxed and friendly form, no "official accent", only "gossip". Even if there is a conflict, it can only be fought back and resolved with gossip. During the Three Kingdoms period, Zhang Feng, an envoy of Xishu, made a rude remark at a banquet held by Sun Quan. The Soochow side was very annoyed and inconvenient, so Xue Zong from the Soochow side walked over to toast Zhang Feng and asked him very casually. "Sir, do you know what 'Shu' is? 'A dog is alone, a dog without a dog is a Shu, the eyes are stunned, and the worms enter its belly.'" Zhang Feng asked in displeasedness, "Can't you say what 'Wu' is called? '?" Xue Zong replied: "No mouth is for heaven, and one mouth is for Wu, the king is in all countries, the capital of the emperor." So everyone laughed, Zhang Feng was speechless and had to admit defeat. It can be seen that the so-called "Zhehongzunzu" is actually inseparable from gossip.

The occupation of helping leisure has never been looked down upon by people. The emperor regarded them as "haiku excellent animals", and the dignitaries were often only superficially polite to them, so ambitious or backboned literati often dismissed them. For example, Sima Xiangru, who often pretended to be sick, did not go to Emperor Wu to offer his attention, and was dedicated to making a big article on "Fengchan". Another example is Li Bai, when he heard that Xuanzong called him, thinking that the meeting was entrusted with an important task, he was so happy that he "go out with a big laugh", claiming that "my generation is a Penghao people". When I arrived in Chang'an, I found out that I was just a "literary jester", and wrote some ditty songs like "clouds want clothes and flowers want to look", and got so angry that I got drunk on the street, "The emperor called me to get on the boat, and he claimed that his minister was a drunkard. Immortal", and finally left with the crown. Actually, in my opinion, there is no need for these two to be so annoyed, because it is impossible to see that they have any political talent. People with too artistic temperament should not be in power, because they will only "disorder the government". Take a look at Li Yu, who can write poetry, and Zhao Ji, who can paint. Which one didn't make the country a mess? Let them help the idle, it is really "knowing people and good responsibilities".

Besides, it's not easy to help. Mr. Lu Xun said, "You must have the will to help people and have the talent to help people, this is the real help people" ("Qi Jie Ting's Essays II: From Help to Nonsense"), otherwise it is just nonsense. The so-called "real helpers" must first be "speaking", that is to say, they must have good eloquence, be able to lift weights lightly, express themselves freely, be humorous and fascinating, and be equivalent to "oral writers". The second is to be able to talk, to be well-informed, to know the past and to learn from the past, and to be able to pick up on any topic, catch it, and say something famous. This requires that you have goods in your stomach, at least half a "scholar". The third thing is to "be kind", that is, to know what to say and what not to say. No matter what you say, it will only make people happy, not disgusting. This is simply a bit of a "politician" talent.

It is not easy to gossip well, but it is even more difficult to achieve "small words and great righteousness" and play the role of "relieving the danger and relieve the exhaustion". Not only must be honest, but also have extraordinary wit. There are really such people in history, such as Chunyu Kun in the Warring States Period and Youmeng in the Spring and Autumn Period. The best among them is Youzhan of Qin. "Excellent" means "advocating excellent", and is an artist who makes music, dance and jokes. Youzhan is a dwarf, short and ugly, probably like a comedian. Qin Shihuang once wanted to build a big hunting ground, east to Hangu Pass (southwest of present-day Lingbao City, Henan Province), west to Yong (now south of Fengxiang County, Shaanxi Province), and Chencang (today's east of Baoji City, Shaanxi Province). After hearing it, Youzhan said, "It's very good, very good! Keep more beasts in it, the enemy bandits come from the east, just order the elk to resist them. When Qin Shihuang heard this, he dismissed the idea. Later, when Qin Ershi became the emperor, he wanted to paint the city wall with lacquer in a whimsical way. After hearing this, Youzan said, "It's very good, very good!" The painted city wall is beautiful, lavish, and slippery, and the enemy will not be able to climb up. It's easy to just paint it, but it's a little more difficult to find a big room and put the painted walls in to dry in the shade. So Qin Ershi smiled. This is really just a matter of talking and laughing, and vetoing a motion that has hundreds of disadvantages for the country and the people and no benefits. It should be said that it is not "helping idlers", but "helping".
Among the scavengers, there is no shortage of people who can help. Emperor Wu of the Han Dynasty (one said Han Xuandi) was the Qing guest Wang of a certain prince (one said to be Gong Sui), the prefect of Beihai. At that time, when the emperor summoned the prefect, Mr. Wang said to the prefect: "If the emperor asked Duke Ming, 'how to rule the North Sea so that there are no thieves', how would Duke Ming answer?" Let him do his best, reward extraordinary people, and punish those who don't want to be motivated'." Mr. Wang said: "This is bragging, boasting of credit. Please answer Ming Gong like this: 'If you are not a minister, do your best. His Majesty's gods and might have changed.'" The Beihai Prefect saw the emperor, and answered in earnest. When the emperor heard it, he was indeed "happy with the heart of the dragon", and promoted the prefect of Beihai to be the captain of Shui Heng in charge of Shanglin Garden, and made Mr. Wang his deputy (Shui Hengcheng). Wang's words are not justice, but they are also "helping", not "helping idlers".
It can be seen that "gossip is not idle". Good gossip is "help"; bad talk is "bullshit". The difference between helping and nonsense is all about the content, not the form. Therefore, although the politicians and diplomats in history are not "professional gossipists", most of them talk a few gossips, and they have a little bit of wit, eloquence and adaptability necessary for gossip. Because of traditional Chinese politics and diplomacy, there are often banquets. The banquet is a relaxed and friendly form, no "official accent", only "gossip". Even if there is a conflict, it can only be fought back and resolved with gossip. During the Three Kingdoms period, Zhang Feng, an envoy of Xishu, made a rude remark at a banquet held by Sun Quan. The Soochow side was very annoyed and inconvenient, so Xue Zong from the Soochow side walked over to toast Zhang Feng and asked him very casually. "Sir, do you know what 'Shu' is? 'A dog is alone, a dog without a dog is a Shu, the eyes are stunned, and the worms enter its belly.'" Zhang Feng asked in displeasedness, "Can't you say what 'Wu' is called? '?" Xue Zong replied: "No mouth is for heaven, and one mouth is for Wu, the king is in all countries, the capital of the emperor." So everyone laughed, Zhang Feng was speechless and had to admit defeat. It can be seen that the so-called "Zhehongzunzu" is actually inseparable from gossip.
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