From 10 to 14 May, the Chinese brand day of 2023 was held in Shanghai on the theme “China brand, shared by the world; branded new forces, new quality of life”. China is deeply involved in China’s brand day activities, with the fine-tuning of the Chinese brand fair, with all-round branded innovative results around its new positioning strategy, with dynamic typical applications, novel exhibit experience, and a pilot China-friendly, modernized connectivity programme. The new positioning strategy...