This is the 5-month mark of @LucaNetz leading the Pudgy Penguins. Things started slow, they had to build the business from the ground up. Now, that foundation is set up, and that is why we are seeing more on the building of the brand.

1. Luca sees Pudgy Penguins as an IP company with several verticals.

   1. Brand awareness & monetization (Toys & other Consumer Product Goods)

   2. Tools for moving Web2/3 forward

   3. Gaming Luca also wants Pudgy Penguins to be a trojan horse to onboarding people to Web.

2. While Luca doesn’t mind projects copying us, he does want to be first at executing his ideas/plan.

3. Additional utility coming for the soul-bound token. #SBT

4. The vision of Pudgy Penguins is an IP Company producing consumer product goods focused on the younger generation due to a larger lifetime value of a younger person. The primary motivation of consumer product goods, beyond just making money, is educating the next generation on NFTs.

5. @LucaNetz expects there will be a day consumer product goods will be a bigger revenue producer than NFT royalties. Not all those funds will go to the team, some will come back to the community through licensing deals.

6. The team originally partnered with a game developer to build the game to ensure the production of a quality game. That original partner has fallen out due to poor terms offered to the team, but the team will partner eventually with another developer.

7. Game options:

   • Browser game: Luca thinks we could tie in the PMI Toys with a browser game and possibly tie to an NFT.

   • Mobile game: Can probably get to the top of the app store for 1-3 months, but long-term success is not guaranteed.

8. The Pudgy Penguin toy line will include more than just plushies.

9. By the end of the month, people can expect the team to start pivoting into storytelling to build the background of the NFT characters.

10. The current toy deal focuses on mass production of toys, but future deals will include more collectibles.

This is the 5-month mark of @LucaNetz leading the Pudgy Penguins. Things started slow, they had to build the business from the ground up. Now, that foundation is set up, and that is why we are seeing more on the building of the brand.

1. Luca sees Pudgy Penguins as an IP company with several verticals.

   1. Brand awareness & monetization (Toys & other Consumer Product Goods)

   2. Tools for moving Web2/3 forward

   3. Gaming Luca also wants Pudgy Penguins to be a trojan horse to onboarding people to Web.

2. While Luca doesn’t mind projects copying us, he does want to be first at executing his ideas/plan.

3. Additional utility coming for the soul-bound token. #SBT

4. The vision of Pudgy Penguins is an IP Company producing consumer product goods focused on the younger generation due to a larger lifetime value of a younger person. The primary motivation of consumer product goods, beyond just making money, is educating the next generation on NFTs.

5. @LucaNetz expects there will be a day consumer product goods will be a bigger revenue producer than NFT royalties. Not all those funds will go to the team, some will come back to the community through licensing deals.

6. The team originally partnered with a game developer to build the game to ensure the production of a quality game. That original partner has fallen out due to poor terms offered to the team, but the team will partner eventually with another developer.

7. Game options:

   • Browser game: Luca thinks we could tie in the PMI Toys with a browser game and possibly tie to an NFT.

   • Mobile game: Can probably get to the top of the app store for 1-3 months, but long-term success is not guaranteed.

8. The Pudgy Penguin toy line will include more than just plushies.

9. By the end of the month, people can expect the team to start pivoting into storytelling to build the background of the NFT characters.

10. The current toy deal focuses on mass production of toys, but future deals will include more collectibles.