As the former PM for consumer trading at Coinbase and a long time points maximizer, I've spent hundreds of hours thinking about incentives. This is a short post introducing a heuristic framework to help us graduate toward more potent and durable incentive systems that will be helpful for consumer adoption. The Problem: The current incentive systems for many applications and ecosystems in crypto, specifically governance token rewards, mining, and airdrops, are naive and will not extend to...