Forward*: My name is Mark Mastrandrea. Along with Jeff Cole, we’re the co-founders of IKONICK, Sneaks of Nature, and Metarelics. This is a peak into our journey and our thoughts on the future.*We Built an AudienceIn the summer of 2016, we started a side hustle in our small beachfront shack in Carlsbad, San Diego. I (Mark) remember those times like it was yesterday. We were under-incentivized, under-utilized (and broke), but aggressively investing in our skillset. I was managing an artist and ...

Forward*: My name is Mark Mastrandrea. Along with Jeff Cole, we’re the co-founders of IKONICK, Sneaks of Nature, and Metarelics. This is a peak into our journey and our thoughts on the future.*We Built an AudienceIn the summer of 2016, we started a side hustle in our small beachfront shack in Carlsbad, San Diego. I (Mark) remember those times like it was yesterday. We were under-incentivized, under-utilized (and broke), but aggressively investing in our skillset. I was managing an artist and ...