People keep asking us about the Incented logo.Why a carrot? Is it a meme? A joke? A farming metaphor gone too far? The short answer: no. The long answer is a story about incentives, disincentives, and why most systems fail to balance them.The Old Fable Was WrongFor as long as humans have tried to organize themselves, they’ve argued about motivation. Some believed in the stick: rules, punishment, authority, force. Others believed in the carrot: rewards, bonuses, praise, upside. Both camps were...
