“Distribution Is Hard: Don’t F It Up” is for anyone trying to get their idea off the ground, whether you're building a startup, launching a new service, or creating content. It's a short, tactical guide to help you avoid the #1 mistake founders make: thinking distribution comes later.

Most people don’t fail because they built the wrong product. They fail because nobody ever saw it.

I’ve made that mistake. I’ve watched others make it.
This book is the result of years in the trenches—building, launching, growing (and yes, sometimes failing). It’s not theory. It’s practice.

Over the years, I’ve built companies, led GTM teams, and helped startups go from 0 to $1M+ in revenue. The one pattern I saw again and again?

The winners weren’t just the best products.
They were the ones with the best distribution.

I wrote this for builders who want to move. For founders who don’t have time for fluff. For creators who want to get real traction—without wasting months building in the dark.

• Why you must build distribution alongside your product

• How to identify and talk to your first users

• The role of innovators and early adopters (and why most people skip them)

• How to validate your idea fast

• Practical tools like the ICP Scorecard, JTBD interview guide, and more

If even one chapter helps you move faster, build smarter, or avoid a painful mistake—I’ll call it a win.

👉 Distribution Is Hard: Don’t F*ck It Up V1
And if it helps you, let me know. I’d love to hear how you’re using it.

Let’s go.