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Every revolution starts with a choice—create the future, or let others decide it for you.
In 1776, Thomas Paine wrote Common Sense to inspire American colonists to declare their independence from British rule. This is our version for the internet age.
If you feel unseen on today’s social networks…
If you believe your creativity deserves more than likes…
If you think your attention should be valued—not harvested…
You’re not alone.
This is an invitation to help build what comes next.
There comes a moment when the excuses run out—when you see the system for what it is and you can’t unsee it.
For creators, artists, and builders, that moment is now.
You’ve been giving away the two things only you can create: your work and your focus.
The platforms have been cashing the checks.
But it’s a machine built to take what you make and sell it to someone else.
The question isn’t whether this will change.
The question is whether you will be part of changing it.
Your creativity has value.
Your attention has value.
And yet—you’ve been giving both away for free.
They told you it was “exposure.”
You create, and they own the audience.
You post, and they take the profit.
You build, and they sell what you built to the highest bidder.
This is not a glitch. This is the business model.
You’ve felt it:
One day your reach is there, the next it’s gone.
You go viral, but the paycheck is an insult.
A policy change, a ban, or a hack—and your identity vanishes.
Every time, they tell you to start over.
Because in their world, you are not the owner. You are the product.
But here’s the truth: it doesn’t have to be this way.
There is a place where you own your identity, your work, and your audience outright—where no one can erase you, hide you, or steal what’s yours.
That place is on-chain. We call it Web3.
It is not the future. It is here. And you are early enough to matter.
Instagram. TikTok. YouTube. X.
The gatekeepers of the internet—holding your work hostage while they sell your attention to the highest bidder.
Break the monopoly. Take back the internet.
The old platforms don’t give you an audience—they rent you one.
They own the feed, the rules, and the rewards.
They decide who sees your work.
They profit from your attention.
That’s not a partnership. That’s a monopoly.
On-chain platforms flip the script:
You own your work.
You own your audience.
You set the terms.
Your creativity and attention become assets, not raw material for someone else’s ad engine.
The internet belongs to itself. Creators belong to themselves.
We have it in our power to begin the web over again.
The birth of a free, independent on-chain creative economy is here.
Don’t wait to be “discovered.”
Don’t wait for permission.
Bring your work on-chain.
Find your people.
Keep your value.
The web is ours to remake.
The next revolution will be minted, not mediated.
Forget the jargon.
On-chain means your identity, your work, and your community live on a public network you control—not a private company’s database. It’s the difference between renting and owning.
In Web2: You rent space on Instagram, TikTok, X, and YouTube.
In Web3: You own your identity, your work, your audience—and no one can take them away.
Why it matters:
Ownership: You control your content and identity.
Portability: Your audience moves with you across apps.
Monetization: Build your own economy without middlemen.
On-Chain Social Networks
Like Instagram or Twitter—but without the gatekeepers.
Your profile, posts, and followers live on a public blockchain, so you can:
Use multiple apps with the same audience & identity.
Keep your network even if one app dies.
Example: Farcaster — your profile and followers live on-chain, accessible across apps built on its social graph. Your identity and audience stay yours.
The Base App from Coinbase (Beta)
A new on-chain app for everyday use.
Uses Farcaster’s social graph.
Lets you post, mint NFTs, and use mini-apps without leaving your feed.
Built by Coinbase, a trusted name in crypto.
Today in Web2:
Your creativity is their product.
Your attention is their profit.
Your audience is their asset.
Tomorrow On-Chain:
Your creativity is your equity.
Your attention is your currency.
Your audience is your community—and your community is portable.
Your identity is yours forever.
Every revolution starts with a choice—create the future, or let others decide it for you.
You can stay where you are—posting into platforms that strip you of ownership, profit from your attention, and decide who gets to see you. Or you can step into a space where your art is your asset, your identity is your anchor, and both belong to you.
The rails are laid.
The tools are here.
The proof is everywhere.
What’s missing is you.
Come on-chain.
Bring your voice.
Build your world.
You are not too late.
You are right on time.
Revolutions aren’t proven in theory. They’re proven in lives changed.
On Farcaster, those lives are everywhere:
A musician drops a track at midnight and wakes up to mints from every time zone—royalties already in their wallet, no record label needed.
An artist posts one image, and it’s collected by people from Los Angeles to Lisbon within hours—no gallery, no gatekeepers.
Two builders meet in a thread, ship a mini-app in 48 hours, and it’s being used before they’ve even formed a company.
A mom covers travel and medical costs for her child through tips and rewards.
Friends rally to fund a trip, a tool, or a new creative venture.
Multiply these stories by a thousand, and you begin to see what’s possible when ownership meets community.
These aren’t marketing slogans. They’re receipts.
When you give people ownership, connection, and a chance to build together, they change their own lives and each other’s.
This is not the promise of on-chain. This is the reality.
Your identity is not a username.
It is not a profile picture.
It is not a row in someone else’s database.
Your identity is the sum of your work, ideas, and community—and it should belong to you forever.
That is the promise of on-chain.
That is the revolution we are living through.
We will not wait for permission.
We will not ask for fairness.
We will build the future in public, for all to see, and for all to join.
Come on-chain. Claim your identity.
The world you want is already being built—
And it will be stronger with you.
Jonathan Colton
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