Gil Scott-Heron’s The Revolution Will Not Be Televised is often misunderstood. He wasn’t saying the revolution would not be visible—he was saying it would not be a spectacle for passive consumption. Real change happens through participation, not observation. It’s not something you wait for—it’s something you do.

Today, this truth applies to politics and also to art, culture, and ownership. The revolution for creators isn’t happening inside Web2 platforms like Instagram, YouTube, or Twitter, which limit reach, control monetization, and take a cut of earnings. It’s happening on-chain, where artists, builders, and innovators are reclaiming control.

Freedom of Identity: You Own Your Audience

Web2 platforms make creators dependent on algorithms, engagement metrics, and policies they don’t control. You don’t own your following—the platform does.

Onchain, identity is yours. With decentralized networks like Farcaster, your audience is portable. No one can shadowban you, throttle your reach, or delete your work.

Freedom of Money: No Middlemen, No Barriers

Web2 takes its cut. Social media pays in exposure, not equity. Platforms like YouTube take 45% of ad revenue, while Instagram and TikTok provide little to no direct monetization options.

Onchain, money moves peer-to-peer. Whether through Warpcast Wallet, DEGEN, Moxie, or NFTs, creators get paid instantly and fairly—without permission.

Freedom of Community: From Followers to Collectors

Web2 platforms treat followers as numbers. You don’t own your audience—you rent access to them. Platforms like Instagram and Twitter can change algorithms overnight, throttling your reach.

Onchain, your supporters become stakeholders. With Rodeo and Farcaster, collectors don’t just like your work—they invest in it, creating stronger, more sustainable creative economies.

Freedom of Innovation: Build Without Permission

Web2 innovation is gated. Want to monetize? You need approval. Want distribution? You have to play the algorithm’s game. Facebook and TikTok prioritize paid reach, forcing creators to spend just to be seen.

Onchain, there are no gatekeepers. Want to mint? Launch a fan economy? Sell directly? Deploy. Your creativity is the only limit.

The Revolution Is Already Here—Are You Moving With It?

Scott-Heron was right: the revolution won’t be televised. It won’t come with a corporate sponsor, an algorithm boost, or a headline. It will happen because creators stop waiting and start building.

This shift isn’t theoretical—it’s happening now. Those who move first won’t just participate; they’ll define the new creative economy.

So the question isn’t whether this change is coming.

The question is: Are you waiting for permission, or are you already building?

Join the Revolution

🚀 Find your people on Farcaster → Join Here
🎨 Mint and collect on Rodeo → Explore Rodeo
💡 Follow my journey → Jonathan Colton

The revolution is already happening. Be part of it.