The New Common Sense
Own Your Work. Own Your Audience. Own the Web.
The Rise of the Distribution-First Founder
For decades, founders followed the same script: build a product, raise a round, then worry about customers later. In the 2010s, the script evolved—thanks to the Lean Startup playbook—into “ship an MVP, test for traction, raise a round, then prep your GTM.” It was faster, leaner, but distribution was still left at the end of the process. But even this MVP-first approach kept the hardest part—finding customers—pushed to the back of the journey. That gap is what a new type of founder is closing....
The Physics of Distribution
How attention becomes motion.
The New Common Sense
Own Your Work. Own Your Audience. Own the Web.
The Rise of the Distribution-First Founder
For decades, founders followed the same script: build a product, raise a round, then worry about customers later. In the 2010s, the script evolved—thanks to the Lean Startup playbook—into “ship an MVP, test for traction, raise a round, then prep your GTM.” It was faster, leaner, but distribution was still left at the end of the process. But even this MVP-first approach kept the hardest part—finding customers—pushed to the back of the journey. That gap is what a new type of founder is closing....
The Physics of Distribution
How attention becomes motion.
Share Dialog
Share Dialog
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Kevin Kelly's "1,000 True Fans" concept is realized through Farcaster, a platform with niche communities known as channels. Like the Nature channel for landscape photographers and nature enjoyers, these channels bring together like-minded individuals, creating a fertile ground for creators to connect deeply with their specific audiences.
Farcaster's channels are more than just social hubs; they function as distribution networks for creators, allowing them to share their work with a highly engaged audience. For a landscape photographer, the Nature Channel is an ideal space to showcase their art to people who truly appreciate it.
Enter Rodeo.com, a rapidly growing NFT marketplace that integrates seamlessly with Farcaster. This connection enables creators to share posts directly with engaged followers, turning them into collectors. By bridging content and commerce, Rodeo fosters an ecosystem where meaningful engagement translates into monetization.
Creators don't need a massive following to thrive on Farcaster. Unlike X, where content gets buried in an endless feed, Farcaster’s focused communities ensure that even those with a small audience can connect with engaged, supportive fans. One user, @artvisionnft, shared that with just 70 followers on Farcaster, she received more meaningful engagement than with 140,000 on X. This highlights how Farcaster prioritizes connection over noise, making it a powerful tool for creators looking to build a loyal fan base.
Together, Farcaster and Rodeo.com provide a comprehensive platform for creators to cultivate and monetize their fan base, leveraging the power of engaged communities and collectors.
Kevin Kelly's "1,000 True Fans" concept is realized through Farcaster, a platform with niche communities known as channels. Like the Nature channel for landscape photographers and nature enjoyers, these channels bring together like-minded individuals, creating a fertile ground for creators to connect deeply with their specific audiences.
Farcaster's channels are more than just social hubs; they function as distribution networks for creators, allowing them to share their work with a highly engaged audience. For a landscape photographer, the Nature Channel is an ideal space to showcase their art to people who truly appreciate it.
Enter Rodeo.com, a rapidly growing NFT marketplace that integrates seamlessly with Farcaster. This connection enables creators to share posts directly with engaged followers, turning them into collectors. By bridging content and commerce, Rodeo fosters an ecosystem where meaningful engagement translates into monetization.
Creators don't need a massive following to thrive on Farcaster. Unlike X, where content gets buried in an endless feed, Farcaster’s focused communities ensure that even those with a small audience can connect with engaged, supportive fans. One user, @artvisionnft, shared that with just 70 followers on Farcaster, she received more meaningful engagement than with 140,000 on X. This highlights how Farcaster prioritizes connection over noise, making it a powerful tool for creators looking to build a loyal fan base.
Together, Farcaster and Rodeo.com provide a comprehensive platform for creators to cultivate and monetize their fan base, leveraging the power of engaged communities and collectors.
5 comments
Unlocking the Power of 1,000 True Fans with @farcaster and @rodeodotclub
Imagine fading fc
i love the concept in theory, but still doubtful if we have enough engaged fans as of the moment on fc. any case studies of creators making enough to sustain from the fans?
We're still in early. But I believe this will be a reality as the Farcaster and Rodeo scale more.
dope!