Paradigm Shifts in Brand Definition and EngagementWeb3 is shifting brand engagement from its top-down, extractive nature to be more symbiotic. Traditionally, brands had a corporatist nature advocating for the control of values by executive teams, which poorly aligned most valuable contributors. Top community members who harnessed on-ground insights were not tapped to become contributors but pushed out to be customers of dictated values. Brands 1.0 and 2.0 follow mass media, direct-to-consumer...

Paradigm Shifts in Brand Definition and EngagementWeb3 is shifting brand engagement from its top-down, extractive nature to be more symbiotic. Traditionally, brands had a corporatist nature advocating for the control of values by executive teams, which poorly aligned most valuable contributors. Top community members who harnessed on-ground insights were not tapped to become contributors but pushed out to be customers of dictated values. Brands 1.0 and 2.0 follow mass media, direct-to-consumer...

Kalder (n.) – The platform mobilizing communities. Turning customers into contributors, co-creators, communities.Hello world. We're building the platform to support the new brand engagement economy – Brands 3.0. Join us –Are you a creator, brand, enterprise, or NFT community? 🛍 Become an early brand partnerJoin the Coolest Crypto x Consumer Team 👩‍💻 to build the future of engagement.Get early alpha 👀 by following Twitter or Instagram, & Join the waitlistLet’s walk through the Kalder ...

Kalder (n.) – The platform mobilizing communities. Turning customers into contributors, co-creators, communities.Hello world. We're building the platform to support the new brand engagement economy – Brands 3.0. Join us –Are you a creator, brand, enterprise, or NFT community? 🛍 Become an early brand partnerJoin the Coolest Crypto x Consumer Team 👩‍💻 to build the future of engagement.Get early alpha 👀 by following Twitter or Instagram, & Join the waitlistLet’s walk through the Kalder ...