What’s the Context, bby?Glad you asked. This week, I’m taking note of what’s worked and distilling the foundational process of getting people to buy what you’re selling: figuring out your audience. Growth hacks are everywhere. But sustainable growth starts with one thing: knowing your audience as well as (or hell, better) than they know themselves. Not in the persona-template way. Not in the “women aged 25–34 who like skincare” kind of way. I’m talking about real audience mapping — psychologi...

What’s the Context, bby?Glad you asked. This week, I’m taking note of what’s worked and distilling the foundational process of getting people to buy what you’re selling: figuring out your audience. Growth hacks are everywhere. But sustainable growth starts with one thing: knowing your audience as well as (or hell, better) than they know themselves. Not in the persona-template way. Not in the “women aged 25–34 who like skincare” kind of way. I’m talking about real audience mapping — psychologi...