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I started with Web3 years ago.
Tokens, ideas, late nights, early mornings.
Grinding in Twitter Spaces for hours, talking to the same 20 people, convincing ourselves that this time it’s different.
At some point, I built a huge Facebook community.
Groups, posts, videos, daily interaction. Real people. Real energy.
Then one random day — poof.
Facebook sent me a friendly email:
“You violated our rules.”
The funny part?
I wasn’t even online.
They offered me one thing:
👉 “Download your data.”
Over 2GB of memories, content, community work.
Guess what happened?
The download never went through.
Everything gone.
That day, social media stopped making sense to me.
It felt like my house burned down, and every memory inside it disappeared.
Years of work. Fan pages. Art. Messages. Gone.
No appeal. No real human. Just a system.
Much later, the same thing happened again — this time on X.
My account got hacked.
I proved I paid with my credit card.
I proved ownership.
Didn’t matter.
Access denied.
At that point, I stopped asking why and started asking what’s next.
That’s when I drifted deeper into Farcaster, DeSo, NFTs, and blogging on Mirror.
For the first time, I could see my social graph.
Not as followers — but as connections.
Badges earned.
Communities joined.
Reputation built over time.
And suddenly the question became obvious:
Why should I go back to platforms
I don’t control,
don’t own,
and can lose overnight?
Let’s be honest — most of them are just really good at advertising.
As a web developer, I’ve always chased what’s next.
I don’t really go backwards in tech — once I see a better way, it’s hard to unsee it.
Lately, I’ve been vibing hard with AI.
Building. Creating. Shipping.
No matter how stupid an idea sounds — I give it a shot.
And that’s when it clicked.
In Web3, we mastered engagement loops:
Tasks
Rewards
Reputation
Ownership
So I asked myself:
👉 Why are we not using this in real-world businesses?
Today, anyone can generate perfect posts with AI.
Videos. Copy. Designs.
But real love?
That still comes from people.
A dope Google review.
Genuine love for a good burger.
An amazing service experience.
That feeling when a place just hits right.
That’s the real signal.
Here’s the fun part: instead of swearing off social platforms forever, I decided to build a new one — and yes, it involves Web3, AI, points, and escorts.
But before you raise an eyebrow, hear me out:

We’re turning escorts into creators (because they are), and building a platform where users earn points for genuine engagement — reading profiles deeply, leaving respectful reviews — and escorts earn points for being responsive and awesome.
There’s even a “concierge” agent that learns what users are really looking for based on their behavior, not just what they say. Think of it as a friendly, mysterious guide that whispers, “You seem drawn to elegance and discretion…” instead of screaming “BUY NOW!” like a late-night infomercial.
It’s funny to me that after losing everything on old platforms, I’m back at the keyboard building another one. But this time, I’m doing it with:
Control over my own data
A community that earns for real contributions
And a genuine sense of gratitude that those past burn‑downs pushed me here
To everyone who’s been part of the journey — from Facebook groups that vanished to Farcaster connections that feel like friends — thank you. The countless late nights, the tokens that went to zero, the messages that never got recovered… they’re all fuel for this next chapter.
What if:
Customers earn rewards for real feedback
Businesses grow through authentic community energy
Social media becomes something you own, not rent
Maybe the future isn’t louder ads.
Maybe it’s earned attention.
I don’t know exactly where this road ends.
But I know one thing:
I’m done building houses on land I don’t own.
And honestly?
I’ve never enjoyed building more than I do right now.
I started with Web3 years ago.
Tokens, ideas, late nights, early mornings.
Grinding in Twitter Spaces for hours, talking to the same 20 people, convincing ourselves that this time it’s different.
At some point, I built a huge Facebook community.
Groups, posts, videos, daily interaction. Real people. Real energy.
Then one random day — poof.
Facebook sent me a friendly email:
“You violated our rules.”
The funny part?
I wasn’t even online.
They offered me one thing:
👉 “Download your data.”
Over 2GB of memories, content, community work.
Guess what happened?
The download never went through.
Everything gone.
That day, social media stopped making sense to me.
It felt like my house burned down, and every memory inside it disappeared.
Years of work. Fan pages. Art. Messages. Gone.
No appeal. No real human. Just a system.
Much later, the same thing happened again — this time on X.
My account got hacked.
I proved I paid with my credit card.
I proved ownership.
Didn’t matter.
Access denied.
At that point, I stopped asking why and started asking what’s next.
That’s when I drifted deeper into Farcaster, DeSo, NFTs, and blogging on Mirror.
For the first time, I could see my social graph.
Not as followers — but as connections.
Badges earned.
Communities joined.
Reputation built over time.
And suddenly the question became obvious:
Why should I go back to platforms
I don’t control,
don’t own,
and can lose overnight?
Let’s be honest — most of them are just really good at advertising.
As a web developer, I’ve always chased what’s next.
I don’t really go backwards in tech — once I see a better way, it’s hard to unsee it.
Lately, I’ve been vibing hard with AI.
Building. Creating. Shipping.
No matter how stupid an idea sounds — I give it a shot.
And that’s when it clicked.
In Web3, we mastered engagement loops:
Tasks
Rewards
Reputation
Ownership
So I asked myself:
👉 Why are we not using this in real-world businesses?
Today, anyone can generate perfect posts with AI.
Videos. Copy. Designs.
But real love?
That still comes from people.
A dope Google review.
Genuine love for a good burger.
An amazing service experience.
That feeling when a place just hits right.
That’s the real signal.
Here’s the fun part: instead of swearing off social platforms forever, I decided to build a new one — and yes, it involves Web3, AI, points, and escorts.
But before you raise an eyebrow, hear me out:

We’re turning escorts into creators (because they are), and building a platform where users earn points for genuine engagement — reading profiles deeply, leaving respectful reviews — and escorts earn points for being responsive and awesome.
There’s even a “concierge” agent that learns what users are really looking for based on their behavior, not just what they say. Think of it as a friendly, mysterious guide that whispers, “You seem drawn to elegance and discretion…” instead of screaming “BUY NOW!” like a late-night infomercial.
It’s funny to me that after losing everything on old platforms, I’m back at the keyboard building another one. But this time, I’m doing it with:
Control over my own data
A community that earns for real contributions
And a genuine sense of gratitude that those past burn‑downs pushed me here
To everyone who’s been part of the journey — from Facebook groups that vanished to Farcaster connections that feel like friends — thank you. The countless late nights, the tokens that went to zero, the messages that never got recovered… they’re all fuel for this next chapter.
What if:
Customers earn rewards for real feedback
Businesses grow through authentic community energy
Social media becomes something you own, not rent
Maybe the future isn’t louder ads.
Maybe it’s earned attention.
I don’t know exactly where this road ends.
But I know one thing:
I’m done building houses on land I don’t own.
And honestly?
I’ve never enjoyed building more than I do right now.


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0xLeonardo
0xLeonardo
2 comments
@0xleonardo traces a Web3 journey from early Twitter Spaces and a wiped Facebook memory to owning a social graph via Farcaster, DeSo and Mirror, arguing for authentic engagement, earned attention, and rewards for real feedback, shifting away from rented platforms toward truly owned communities.
I Didn’t Quit Social Media — Social Media Quit Me