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Blog iconFriends With Benefits
Nov 3

Decentralizing Brand Partnerships

A blueprint for DAOs, brands, and their communities.Today we’re launching Café 11, FWB’s most ambitious partnership to date. We’ve teamed up with Hennessy, the renowned 250-year-old spirits brand, to reimagine the free-thinking cafe society of 1920’s Paris with a series of blockchain-enabled events at the most relevant cultural fairs around the world. But what does a DAO stand to gain by partnering with a legacy cognac brand, and vice versa? Quite a lot, as it turns out. As we bring this new ...

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