You launch a coin. The excitement is intoxicating. People are making money, you're trending, the community is buzzing with energy. You're convinced this time will be different.
Then a week later, the next big thing launches. People drop your coin and move on. The chat goes quiet. The price bleeds.
This is the experience of 99% of product builders who venture into tokenization.
As entrepreneurs, we're wired for optimism. We look at the graveyard of failed tokens and think, "But our launch will be different. I've created unique tokenomics that will maintain value. My network is stronger. My product is better."
But here's the brutal truth I've learned: no matter how talented you are, no matter how innovative your economics, no matter how strong your networkโthe market has its own forces.
You too will face the same challenges on the day after.
I've spent countless hours tackling this problem from first principles. Whenever I share these observations, people rush to offer solutions:
"But Lior, of course it dumpedโyou didn't have a market maker!" "Obviously you needed influencers shilling!" "You should have had liquidity rewards!"
These responses miss the core issue entirely.
Your coin will drop because it has no value beyond speculation. And once the hype dries upโand it always doesโspeculators will move on to the next big thing with more volatility, more upside potential, more excitement.
But the price drop is just the beginning of your problems.
The real challenge starts on day two, when you realize you now have a community expecting you to ship value that will pump their bags.
Suddenly, you're not just working on building your venture. You're also working to constantly satisfy a group that doesn't necessarily align with the long-term goals you have for your project.
Your roadmap becomes hostage to token price movements. Your product decisions get filtered through "will this pump?" instead of "will this create real value?"
You've accidentally turned your supporters into speculators, and some of those speculators may make terrible long-term partners.
As someone building something that has a big vision and aims to deliver real, tangible value over a longer period of 1 month, I realized quickly the question isn't "which launchpad will drive the most hype?" or "how can I pump my token highest?"
The question is: "Where can I find a home for my long builder journey that will maximize my long-term success, and not just the initial excitement?"
I'm not saying don't launch tokens. The ownership economy is real, and tokens are a powerful tools for coordination and value alignment.
But I am saying: think beyond the launch event.
Think about the community you're building. Think about the expectations you're setting. Think about whether you're creating sustainable value or just another speculation vehicle.
Think about the day after.
Because that's when the real building beginsโand it's a lot harder when you're carrying the weight of disappointed speculators instead of aligned builders.
The builders who succeed in the token era won't be the ones who generate the biggest launch hype.
They'll be the ones who figure out how to create sustainable value cycles, build genuinely aligned communities, and turn the speculation game into a coordination game.
That's the real challenge. That's what I'm trying to solve with ProductClank V2.
Because the day after shouldn't feel like the beginning of the end.
It should feel like the beginning of something real.
if you reached this far....you're lucky. alpha always hide in the places most people don't expect it.
You are early. Join the movement. Something big is coming
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I was just wrapping the design of the banner, when i took a break to grab lunch, and then i saw @1confirmation post that resonate so much - saying basically the same I've been writing in here. Worth reading cause alpha is hiding inside...๐ (link to 1confirmation's post on the first comment https://paragraph.com/@liorg/the-day-after-what-really-happens-when-you-launch-a-token?referrer=0xD5aeFE935Dfc9360945115Dde8da98b596DFbB9f
https://x.com/1confirmation/status/1966482686127767800
that 1cknfirmatikn account looks fake af
The fc one, yeh lol
Crazy when alignment hits like that ๐ definitely going to check it out.