Part 1 discussed the attention paradox and how difficult it is for builders to get attention for the products they build. I covered the opportunity for builders to use tokens as a new tool in their toolbox, but also how this tool is not suitable for everyone.

Part 2 explored how speculation as crypto's dominant use case drove everyone to focus on launch events rather than the long building journey.

Part 3 revealed the deeper irony: despite having the most powerful coordination tools in human history, builders are more isolated than ever. The rush to launch individual tokens turned potential collaborators into competitors fighting for the same liquidity and attention.

In Part 4, I'm sharing my personal struggle in my journey, and introducing a new concept that could offer another alternative for builders, helping drive more collaboration instead of competition.

Throughout my builder journey, I constantly looked for collaborators to work with. Not just co-founders necessarily, but fellow builders who could leverage each other's strengths instead of spreading ourselves thin and competing for the same user attention and resources.

The vision was simple: instead of five builders each struggling to win the attention of their users, what if we could collaborate and win together the attention, while offering our prospective users a 10x better experience.

But I failed. Repeatedly. Here's why 👇

After countless conversations and attempts to partner with fellow builders, I realized why collaboration is so difficult: It's not that people don't want to collaborate - it just hard to align our goals and incentives

All talented builders are working on their own thing. The builders worth collaborating with are already deep in their own projects, with their own obsession of their vision.

It's hard for any of us to shift mindshare and split focus. When you're building something you believe in, dividing your attention feels like compromising your baby's potential.

It's nearly impossible to build proper incentives that make sense for both sides. Traditional partnerships require either long-time trust building and/or complex negotiations, equity splits, and legal frameworks that take months to establish.

Th outcome - we all end up taking 100% of the risk-reward on our own ventures, isolated and competing instead of coordinating.

But what if we didn't need to split focus or share equity to collaborate effectively?

What if builders could remain 100% focused on their own ventures while creating permissionless, voluntary, win-win relationships that amplify everyone's efforts?

What if builders could experiment with tokenization without committing to a lifetime of token management?

What if there was a way to get the benefits of a token community – the engagement, the aligned incentives, the network effects – without having to figure everything out on day one, by your self?

I think we need something fundamentally new for this era of building.

In the early internet days, builders needed funding and technical support to get started. Y Combinator understood this and became the pivotal platform for venture building, growing from a small experiment in 2005 to launching companies worth hundreds of billions.

In the late internet years, distribution became king. Product Hunt and the like of it emerged as the answer – giving builders a place to launch and get discovered by the people who matter.

But we're entering a different era now.

The AI revolution means infinite content and easy tools for anyone to build. At the same time, the early ownership economy is showing us new models of value creation and community alignment.

This combination creates a new challenge: when everyone can build and create content and apps, how do you stand out? When tools are commoditized, what becomes the differentiator?

I believe the answer is coordination, skin in the game and ecosystem ownership

The builders of tomorrow won't succeed by building in isolation or competing for the same attention. They'll succeed by creating aligned communities, giving stakeholders real ownership, and building products that make the entire ecosystem stronger.

ProductClank V2 is designed for this reality – where the winning strategy isn't just having the best product or the loudest marketing, but creating the strongest coordination layer around a shared vision.

Stay tuned. It's coming.

Early Access registration is now open at:
https://www.productclank.com/mesh-network