If your company partners with another company on a project, joint venture, or similar kind of alliance - even if only for the short term - then the other company may mention your business favorably on multiple platforms. How can this help you?

In addition to informing its social media & website/blog followers, some of these announcements can be accessed through the search engines by people who don’t know that either company exists. Additionally, links inside these mentions can help with SEO link building all the way to getting more queries in subsequent weeks about your company name or brands you control.

Here is one such example of a small business, serving the roofing industry nationwide, getting exposure on the other company’s social media platforms:

https://www.threads.com/@hailtrace/post/DJmOacDg_bj

https://www.facebook.com/HailTrace/posts/%EF%B8%8F-contractors-adjusters-and-restoration-pros-your-inspections-just-got-smarterwe/1010229847968010/

https://www.instagram.com/reel/DI2TrdKR9Lr/

Some of the above will lead to SEO-boosting links and others simply will help get real world referral traffic from social media, the kind of traffic which the search engines like.

Another example is the syndicated press release. Most companies don’t do anything with their press releases after they get distributed regionally or nationally. Here is one such example of a small business press release which serves a state-wide audience:

https://business.bentoncourier.com/bentoncourier/article/getnews-2024-4-19-new-online-six-hour-spanish-language-adult-drivers-education-course-for-texas-age-18-and-older

What can be done with these kinds of releases, after they are made public?

Just a few ideas include:

• Small pay-per-click campaign to the most-relevant regional (or niche) website which picked up the release

• Sharing some of the press release outlet links on social media

• Blog posts with related content and a link to one of the live press release pages

• Include a link to one of the press release pages inside a YouTube video description

• Converting the press release to a PDF and sharing it on PDF-sharing websites

• Several other ways

Another press release technique is to get multiple locations mentioned, such as in this release page:

https://markets.financialcontent.com/stocks/article/getnews-2024-4-10-new-team-members-for-chiropractic-clinics-in-dallas-and-carrollton-texas

The same marketing methods mentioned earlier could apply here as well.

If you sell products nationwide, then you may get review-based videos (such as this one) which mention the company, but they don’t link to main website or the official YouTube channel (such as here). If this happens then there are a few things you can do:

• Leave a helpful comment on the video from the company’s official YT channel (or TikTok or other) which then has a link back (such as the official logo/icon) to the company’s official video channel

• Include any favorable review video as an embed on the company’s own blog, adding helpful text & audio & other video content around it if appropriate. This justifies new blog content which then can get shared on the company’s official social media

• Similar techniques to these as you won’t control the video content; but you can control the “content around the content”

If your company is mentioned in local business directories, such as a local chamber of commerce website, then you can share that link on social media.

Here is one such example:

https://business.brightoncoc.org/list/member/secure-tech-group-962

Additionally, you can build out links to your company’s specific directory page in places like these to get traffic and/or get brand awareness & trust in your audience:

• Email signature file

• New social media platforms such as Threads, BlueSky, Mastadon, or any other you join

• Share on your LinkedIn company page

• Place on alumni association or regional business owner directories if you are given the ability to enter the link

• Share at least once in a local Google Business Profile update

• Similar methods to help grow trust in your company and/or brand(s)

If a local news station covers your business favorably, then be sure to thank them on your social media, any company email newsletter, and possibly as a blog post on your own website. Remember that saying “thank you” is becoming a lost art, so take the time to show your appreciation!

Here is one example of such a video which then got embedded on the main website’s relevant page:

You even can share on other platforms a favorable post about your company. In this example, a Facebook post about a ribbon cutting on the local chamber of commerce can be shared on the company’s blog or shared on a different platform (such as Twitter / X):

https://www.facebook.com/Waxahachie.Chamber/posts/duncan-plumbing-solutions-llc-was-founded-in-2011-and-has-remained-a-family-owne/4111892735527723/

A local business also can share its podcasts on social media, email newsletter, official website’s blog post, or other platforms. This helps give local prospective customers or clients extra ways to increase their trust in your company.

https://open.spotify.com/episode/2Z5KpRj4WaezxbFVNDysxJ

Finally, find a way to become a legitimately-recognized expert in your industry. That way you can offer helpful tips which then position your company favorably in the eyes of a wide audience. Here is one such example of a local pest control contractor who is able to share his helpful tips with a large audience online:

https://www.wikihow.com/Author/Chris-Parker

The above example also shows co-authored articles. This helps you get more reach because the other author(s) will share content on social media + other ways to get to the same articles & topics.

Even a niche directory, such as for law firms, is worth sharing on social media or your Google Business Profile updates every once in a while. It just shows that you are legitimate to your audience as your company wouldn’t be on such a website unless it met the requirements to be on an authoritative platform. Such platforms easily can ban a fraudulent company or one which is substandard as it wouldn’t meet a minimum quality for its visitors. One example of such a niche directory is this:

https://www.lawcrossing.com/lawfirmprofile/KrZ6O/Wyde-Law/

Finally, your company may be licensed by the state or other regulatory agency. It may be lumped together with all of your competitors. Nonetheless it can help on occasion to mention your company being on a state government or other authoritative page such as this one:

https://www.dps.texas.gov/section/driver-license/schedule-drive-test-authorized-third-party-skills-testing-tpst#:~:text=1-2-3%20driving%20school

Feel free to send comments or replies with other ideas on how to leverage your company’s name, brand names, or mentions of key employees on third-party online platforms which are not tied directly to the main company website, social media, maps, or email newsletters.

If your company partners with another company on a project, joint venture, or similar kind of alliance - even if only for the short term - then the other company may mention your business favorably on multiple platforms. How can this help you?

In addition to informing its social media & website/blog followers, some of these announcements can be accessed through the search engines by people who don’t know that either company exists. Additionally, links inside these mentions can help with SEO link building all the way to getting more queries in subsequent weeks about your company name or brands you control.

Here is one such example of a small business, serving the roofing industry nationwide, getting exposure on the other company’s social media platforms:

https://www.threads.com/@hailtrace/post/DJmOacDg_bj

https://www.facebook.com/HailTrace/posts/%EF%B8%8F-contractors-adjusters-and-restoration-pros-your-inspections-just-got-smarterwe/1010229847968010/

https://www.instagram.com/reel/DI2TrdKR9Lr/

Some of the above will lead to SEO-boosting links and others simply will help get real world referral traffic from social media, the kind of traffic which the search engines like.

Another example is the syndicated press release. Most companies don’t do anything with their press releases after they get distributed regionally or nationally. Here is one such example of a small business press release which serves a state-wide audience:

https://business.bentoncourier.com/bentoncourier/article/getnews-2024-4-19-new-online-six-hour-spanish-language-adult-drivers-education-course-for-texas-age-18-and-older

What can be done with these kinds of releases, after they are made public?

Just a few ideas include:

• Small pay-per-click campaign to the most-relevant regional (or niche) website which picked up the release

• Sharing some of the press release outlet links on social media

• Blog posts with related content and a link to one of the live press release pages

• Include a link to one of the press release pages inside a YouTube video description

• Converting the press release to a PDF and sharing it on PDF-sharing websites

• Several other ways

Another press release technique is to get multiple locations mentioned, such as in this release page:

https://markets.financialcontent.com/stocks/article/getnews-2024-4-10-new-team-members-for-chiropractic-clinics-in-dallas-and-carrollton-texas

The same marketing methods mentioned earlier could apply here as well.

If you sell products nationwide, then you may get review-based videos (such as this one) which mention the company, but they don’t link to main website or the official YouTube channel (such as here). If this happens then there are a few things you can do:

• Leave a helpful comment on the video from the company’s official YT channel (or TikTok or other) which then has a link back (such as the official logo/icon) to the company’s official video channel

• Include any favorable review video as an embed on the company’s own blog, adding helpful text & audio & other video content around it if appropriate. This justifies new blog content which then can get shared on the company’s official social media

• Similar techniques to these as you won’t control the video content; but you can control the “content around the content”

If your company is mentioned in local business directories, such as a local chamber of commerce website, then you can share that link on social media.

Here is one such example:

https://business.brightoncoc.org/list/member/secure-tech-group-962

Additionally, you can build out links to your company’s specific directory page in places like these to get traffic and/or get brand awareness & trust in your audience:

• Email signature file

• New social media platforms such as Threads, BlueSky, Mastadon, or any other you join

• Share on your LinkedIn company page

• Place on alumni association or regional business owner directories if you are given the ability to enter the link

• Share at least once in a local Google Business Profile update

• Similar methods to help grow trust in your company and/or brand(s)

If a local news station covers your business favorably, then be sure to thank them on your social media, any company email newsletter, and possibly as a blog post on your own website. Remember that saying “thank you” is becoming a lost art, so take the time to show your appreciation!

Here is one example of such a video which then got embedded on the main website’s relevant page:

You even can share on other platforms a favorable post about your company. In this example, a Facebook post about a ribbon cutting on the local chamber of commerce can be shared on the company’s blog or shared on a different platform (such as Twitter / X):

https://www.facebook.com/Waxahachie.Chamber/posts/duncan-plumbing-solutions-llc-was-founded-in-2011-and-has-remained-a-family-owne/4111892735527723/

A local business also can share its podcasts on social media, email newsletter, official website’s blog post, or other platforms. This helps give local prospective customers or clients extra ways to increase their trust in your company.

https://open.spotify.com/episode/2Z5KpRj4WaezxbFVNDysxJ

Finally, find a way to become a legitimately-recognized expert in your industry. That way you can offer helpful tips which then position your company favorably in the eyes of a wide audience. Here is one such example of a local pest control contractor who is able to share his helpful tips with a large audience online:

https://www.wikihow.com/Author/Chris-Parker

The above example also shows co-authored articles. This helps you get more reach because the other author(s) will share content on social media + other ways to get to the same articles & topics.

Even a niche directory, such as for law firms, is worth sharing on social media or your Google Business Profile updates every once in a while. It just shows that you are legitimate to your audience as your company wouldn’t be on such a website unless it met the requirements to be on an authoritative platform. Such platforms easily can ban a fraudulent company or one which is substandard as it wouldn’t meet a minimum quality for its visitors. One example of such a niche directory is this:

https://www.lawcrossing.com/lawfirmprofile/KrZ6O/Wyde-Law/

Finally, your company may be licensed by the state or other regulatory agency. It may be lumped together with all of your competitors. Nonetheless it can help on occasion to mention your company being on a state government or other authoritative page such as this one:

https://www.dps.texas.gov/section/driver-license/schedule-drive-test-authorized-third-party-skills-testing-tpst#:~:text=1-2-3%20driving%20school

Feel free to send comments or replies with other ideas on how to leverage your company’s name, brand names, or mentions of key employees on third-party online platforms which are not tied directly to the main company website, social media, maps, or email newsletters.