🍃 Treasury Bill
TL,DR: Like lettuce, lacking substance Treasury Bills / Lettucelacking substanceshort lifespansafe and mildly nutritiousEatamology “T-Bills” or “Bills” for short refer to the hard copy form of these bonds, which looks very much like a dollar bill, and which was created by President Hoover at the start of the Great Depression to raise money for the government when tax income dropped dramatically. The Department of the Treasury, a division of the Executive Branch (which is controlled by POTUS),...
🚶Who are you?
TL,DR: Choose suitable investments based on your goals and risk tolerance. “Pete Townshend was conflicted because he feared The Who had sold out, and seeing The Sex Pistols, who were icons of rebellion, exacerbated him even more. Pete left that bar and passed out in a random doorway in Soho (a part of London). A policeman recognized him ("A policeman knew my name") and being kind, woke him and told him, "You can go sleep at home tonight (instead of a jail cell), if you can get up and walk awa...
☀️ ESG
TL,DR: ESG designations are labels meant to indicate ethical products ESG | Organic, Non-GMO, Ethically SourcedLike organic, non-gmo, and ethically sourced marketing labels, ESG labels are applied when a company allegedly meets regulatory standardsCan be related to the product itself, or associated impacts from the productEatamology “ESG” stands for environmental, social, and governance. It’s a broad and sometimes subjective label that attracts investors concerned about outcomes and ethics in...
Helping future investors understand finance and crypto using digestible analogies. I hope you brought your appetite. Not a financial advisor
🍃 Treasury Bill
TL,DR: Like lettuce, lacking substance Treasury Bills / Lettucelacking substanceshort lifespansafe and mildly nutritiousEatamology “T-Bills” or “Bills” for short refer to the hard copy form of these bonds, which looks very much like a dollar bill, and which was created by President Hoover at the start of the Great Depression to raise money for the government when tax income dropped dramatically. The Department of the Treasury, a division of the Executive Branch (which is controlled by POTUS),...
🚶Who are you?
TL,DR: Choose suitable investments based on your goals and risk tolerance. “Pete Townshend was conflicted because he feared The Who had sold out, and seeing The Sex Pistols, who were icons of rebellion, exacerbated him even more. Pete left that bar and passed out in a random doorway in Soho (a part of London). A policeman recognized him ("A policeman knew my name") and being kind, woke him and told him, "You can go sleep at home tonight (instead of a jail cell), if you can get up and walk awa...
☀️ ESG
TL,DR: ESG designations are labels meant to indicate ethical products ESG | Organic, Non-GMO, Ethically SourcedLike organic, non-gmo, and ethically sourced marketing labels, ESG labels are applied when a company allegedly meets regulatory standardsCan be related to the product itself, or associated impacts from the productEatamology “ESG” stands for environmental, social, and governance. It’s a broad and sometimes subjective label that attracts investors concerned about outcomes and ethics in...
Helping future investors understand finance and crypto using digestible analogies. I hope you brought your appetite. Not a financial advisor

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TL,DR: Defensive stocks are like lemons, resilient and consistent
Defensive Stock / Lemon
popular at all times
thick skin
not subject to seasonal fluctuations in price or popularity
Eatamology “Defensive” refers to the stock’s performance during an economic downturn. By representing shares in consumer staples and goods that will be consumed no matter what happens, they defend or protect investors against a struggling economy. Also called, recession-proof stocks or non-cyclicals.
Financials Unlike a cyclical stock, defensive stocks are not subject to the ebb and flow of the overall economy. Companies that deliver healthcare, energy, food, and alcohol need not worry about economic cycles, and can even benefit from a recession. According to Drizly - an alcohol delivery startup- hard liquor sales in particular thrived during the 2008 downturn.
Where to Find Defensive stocks are available on most major public exchanges as individual stocks or as part of a specialized and sometimes risk averse bundle like a mutual fund (see smoothie section) or an exchange traded fund (see salad section).
Nutrition Facts Price: High Shares Outstanding: High Alpha: >1 Beta: <1 (not volatile) Tax Exempt: No Cash Equivalent : No
Example Ingredients Johnson&Johnson, Anheiser Busch, Home Depot, Costco
TL,DR: Defensive stocks are like lemons, resilient and consistent
Defensive Stock / Lemon
popular at all times
thick skin
not subject to seasonal fluctuations in price or popularity
Eatamology “Defensive” refers to the stock’s performance during an economic downturn. By representing shares in consumer staples and goods that will be consumed no matter what happens, they defend or protect investors against a struggling economy. Also called, recession-proof stocks or non-cyclicals.
Financials Unlike a cyclical stock, defensive stocks are not subject to the ebb and flow of the overall economy. Companies that deliver healthcare, energy, food, and alcohol need not worry about economic cycles, and can even benefit from a recession. According to Drizly - an alcohol delivery startup- hard liquor sales in particular thrived during the 2008 downturn.
Where to Find Defensive stocks are available on most major public exchanges as individual stocks or as part of a specialized and sometimes risk averse bundle like a mutual fund (see smoothie section) or an exchange traded fund (see salad section).
Nutrition Facts Price: High Shares Outstanding: High Alpha: >1 Beta: <1 (not volatile) Tax Exempt: No Cash Equivalent : No
Example Ingredients Johnson&Johnson, Anheiser Busch, Home Depot, Costco
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