🍃 Treasury Bill
TL,DR: Like lettuce, lacking substance Treasury Bills / Lettucelacking substanceshort lifespansafe and mildly nutritiousEatamology “T-Bills” or “Bills” for short refer to the hard copy form of these bonds, which looks very much like a dollar bill, and which was created by President Hoover at the start of the Great Depression to raise money for the government when tax income dropped dramatically. The Department of the Treasury, a division of the Executive Branch (which is controlled by POTUS),...
🚶Who are you?
TL,DR: Choose suitable investments based on your goals and risk tolerance. “Pete Townshend was conflicted because he feared The Who had sold out, and seeing The Sex Pistols, who were icons of rebellion, exacerbated him even more. Pete left that bar and passed out in a random doorway in Soho (a part of London). A policeman recognized him ("A policeman knew my name") and being kind, woke him and told him, "You can go sleep at home tonight (instead of a jail cell), if you can get up and walk awa...
☀️ ESG
TL,DR: ESG designations are labels meant to indicate ethical products ESG | Organic, Non-GMO, Ethically SourcedLike organic, non-gmo, and ethically sourced marketing labels, ESG labels are applied when a company allegedly meets regulatory standardsCan be related to the product itself, or associated impacts from the productEatamology “ESG” stands for environmental, social, and governance. It’s a broad and sometimes subjective label that attracts investors concerned about outcomes and ethics in...
Helping future investors understand finance and crypto using digestible analogies. I hope you brought your appetite. Not a financial advisor
🍃 Treasury Bill
TL,DR: Like lettuce, lacking substance Treasury Bills / Lettucelacking substanceshort lifespansafe and mildly nutritiousEatamology “T-Bills” or “Bills” for short refer to the hard copy form of these bonds, which looks very much like a dollar bill, and which was created by President Hoover at the start of the Great Depression to raise money for the government when tax income dropped dramatically. The Department of the Treasury, a division of the Executive Branch (which is controlled by POTUS),...
🚶Who are you?
TL,DR: Choose suitable investments based on your goals and risk tolerance. “Pete Townshend was conflicted because he feared The Who had sold out, and seeing The Sex Pistols, who were icons of rebellion, exacerbated him even more. Pete left that bar and passed out in a random doorway in Soho (a part of London). A policeman recognized him ("A policeman knew my name") and being kind, woke him and told him, "You can go sleep at home tonight (instead of a jail cell), if you can get up and walk awa...
☀️ ESG
TL,DR: ESG designations are labels meant to indicate ethical products ESG | Organic, Non-GMO, Ethically SourcedLike organic, non-gmo, and ethically sourced marketing labels, ESG labels are applied when a company allegedly meets regulatory standardsCan be related to the product itself, or associated impacts from the productEatamology “ESG” stands for environmental, social, and governance. It’s a broad and sometimes subjective label that attracts investors concerned about outcomes and ethics in...
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Helping future investors understand finance and crypto using digestible analogies. I hope you brought your appetite. Not a financial advisor

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Price to Earnings / Price per Pound A comparison of the cost of a share to the earnings per share. A measure of “bang for your buck”. A food like caviar has a very high P/E, because you pay a lot and get a little.
Earnings per Share / Serving Size A comparison of the earnings of a company to the number of shares issued. Whenever you see a price, it’s important to consider the serving size as well to understand the overall value of what you are buying.
Beta / Comparative Performance When paper towels announce they are “5x more absorbant than the leading brand” consumers can benchmark the product against competitors. Financial products use a benchmarks as well, called Beta, which indicates outperforming the market if >1 and underperforming if <1. Beta reflects the frequency of price changes versus competitors. If a products price moves in perfect unison with the market, it’s Beta would be 1.
Alpha / X Factor Some foods have an X factor - an unexplainable quality that makes them better than the rest. In finance, this is Alpha. Alpha is determined after accounting for a product’s Beta, separating it’s unique performance from it’s relationship to the overall market. Seeking Alpha, a financial literacy website, was named after this key performance indicator.
Issuer / Ingredients The substance of your product. It could be a single ingredient item, or an amalgamation.
Health Labels
Environmental Friendly / Non GMO
Socially Responsible / Organic
Corporate Governance Best Practices / Gluten Free
Warning Labels
Unregistered Security / Not FDA Approved
Currency Risk / Contains Caffeine
Political Risk / Processed in a Facility that Contains Nuts
Inflation Risk / Bag may expand at altitude
Price to Earnings / Price per Pound A comparison of the cost of a share to the earnings per share. A measure of “bang for your buck”. A food like caviar has a very high P/E, because you pay a lot and get a little.
Earnings per Share / Serving Size A comparison of the earnings of a company to the number of shares issued. Whenever you see a price, it’s important to consider the serving size as well to understand the overall value of what you are buying.
Beta / Comparative Performance When paper towels announce they are “5x more absorbant than the leading brand” consumers can benchmark the product against competitors. Financial products use a benchmarks as well, called Beta, which indicates outperforming the market if >1 and underperforming if <1. Beta reflects the frequency of price changes versus competitors. If a products price moves in perfect unison with the market, it’s Beta would be 1.
Alpha / X Factor Some foods have an X factor - an unexplainable quality that makes them better than the rest. In finance, this is Alpha. Alpha is determined after accounting for a product’s Beta, separating it’s unique performance from it’s relationship to the overall market. Seeking Alpha, a financial literacy website, was named after this key performance indicator.
Issuer / Ingredients The substance of your product. It could be a single ingredient item, or an amalgamation.
Health Labels
Environmental Friendly / Non GMO
Socially Responsible / Organic
Corporate Governance Best Practices / Gluten Free
Warning Labels
Unregistered Security / Not FDA Approved
Currency Risk / Contains Caffeine
Political Risk / Processed in a Facility that Contains Nuts
Inflation Risk / Bag may expand at altitude
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